Visit Selangor Year 2025 Festival and Concert

Tourism Selangor has successfully launched Visit Selangor Year (VSY) 2025 under the tagline “Surprising Selangor”, targeting to attract 8 million tourists by the end of 2025. The Visit Selangor Year 2025 campaign was launched by YAB Dato' Seri Amirudin bin Shari, the Chief Minister of Selangor and took place during the Visit Selangor Year 2025 Festival and Concert, a spectacular three-day event from 20th to 22nd December 2024 at Setia City Park, Setia Alam. 

Visit Selangor Year 2025 Festival and Concert

Attracting over 5,000 visitors, the festival offered a dynamic platform to celebrate Selangor’s rich culture, stunning natural landscapes and wide array of attractions. This milestone event was made possible with Tourism Selangor’s strategic partners CUCKOO, ANBOT Store, Shah Alam Municipal Council and Courtyard by Marriott Setia Alam.

A standout moment of the launch was the free-entry concert on 21st December, where Tourism Selangor introduced the VSY 2025 mascot, SPARK the Fireflies, unveiled the campaign’s digital portal visitselangor2025.my and presented the official theme song performed live by Aizat Amdan. The captivating performance, accompanied by an electrifying flash mob, set the tone for an unforgettable year-long celebration.

The event featured stellar performances by top artists such as Cakra Khan, Datuk Amy Search, Ameng Spring, Zubir Khan, Suki Low and more. Visitors also enjoyed a diverse lineup of activities, including an energetic pound workout, the Love Food Festival with 70 booths offering 60 viral Selangor delicacies, a tourism exhibition, lucky draws and a spectacular fireworks display. These highlights celebrated Selangor's rich cultural heritage, culinary delights and leisure experiences.

Yang Berhormat Dato' Ng Suee Lim, Selangor’s EXCO of Local Government and Tourism in a statement said, Visit Selangor Year 2025 marks a pivotal milestone in the Selangor First Plan, concluding in 2025. To support the campaign, the Selangor State Government has allocated RM8 million in its 2025 budget, funding various initiatives including iconic events such as Art of Speed Malaysia and the Selangor Travel Fair, grants for local tourism operators and extensive marketing efforts locally and internationally, to position Selangor as a premier travel destination.

“This RM8 million allocation underscores our commitment to boosting Selangor’s tourism sector as a key driver of economic growth. Through this investment, we aim to attract 8 million tourists by 2025, generating an estimated RM11.7 billion in tourism receipts and creating new job opportunities throughout the state,” he added.

“In support of Visit Selangor Year 2025, we have reduced the entertainment tax to foster a vibrant arts and culture scene, granting local artists duty-free status throughout the year. This initiative not only encourages greater tourist inflow but also promotes Selangor as a hub for arts, culture and entertainment”, said Yang Berhormat Dato' Ng Suee Lim, Selangor’s EXCO of Local Government and Tourism.

The Visit Selangor Festival included the exchange of a Memorandum of Understanding (MoU) between Tourism Selangor and CUCKOO International (MAL) Berhad (CUCKOO), designating CUCKOO as the Official Healthy Home Creator for the ‘Visit Selangor 2025 Campaign’. This partnership aligns with CUCKOO’s commitment to fostering Malaysians to be #SAMASAMAHealthier and enables the company to contribute to the vibrant tapestry of Selangor's tourism industry, as well as bring lasting positive impacts to the people of Selangor. The MoU exchange at the festival sets the stage for even more exciting initiatives from CUCKOO in 2025 that Malaysians can eagerly anticipate.

Tourism Selangor also has joined forces with AVIS Malaysia by signing a Memorandum of Understanding (MoU) to launch the Squad Visit Selangor Year 2025 initiative. This mobile campaign will navigate through key public spaces in Selangor and other states, introducing the state’s diverse attractions to a wider audience such as government offices, tourism attractions, public spaces and more.

Yang Berhormat Dato' Ng Suee Lim, Selangor’s EXCO of Local Government and Tourism stated, Tourism Selangor’s efforts will continue throughout 2025, with a series of engaging events designed to sustain momentum and highlight the state’s diverse attractions. Key destinations such as in Northern and Southern Region of Selangor will be featured prominently as part of the year-long campaign, inviting visitors to explore the many wonders of Selangor.

“Through our continued collaboration with local municipal councils and tourism operators, we are committed to providing unparalleled hospitality and tailored experiences for both domestic and international visitors,” he added.