AFP: Usher In Chinese New Year 2025 with a Bold Celebration of Style

Recently sis was honored to attend AEON Fashion Preview (AFP) Usher In Chinese New Year 2025 with a Bold Celebration of Style. An electrifying showcase blending tradition, style, and transformation. Rooted in the thematic of 满 (abundance), this year’s collection draws inspiration from the Year of the Snake, symbolizing renewal, ambition and prosperity.

The collaboration between Tokidoki x AEON’s Chinese New Year Collection Embodies 满 – Abundance in Festivity and Fashion. In a groundbreaking partnership with tokidoki, the globally loved lifestyle brand, AEON’s CNY collection redefines festive fashion by merging playful aesthetics with timeless traditions. 

This collaboration delivers a stunning lineup of apparel and accessories that are as meaningful as they are stylish. For the first time ever, AEON’s collaboration with tokidoki introduces an exciting twist to festive collections. Vibrant characters and bold patterns bring life to oversized tees, samfus, and accessories, designed for younger audiences and families alike.

"Clothes are the heartbeat of every celebration, setting the tone and bringing traditions to life," said Low Ngai Yuen, AEON’s Chief Merchandise and Marketing Officer. "But a true celebration goes beyond fashion—it’s about creating meaningful connections, embracing joy, and ensuring accessibility for everyone. With our Chinese New Year collection, we’re making thoughtfully designed festive wear available to all, blending traditional elements with modern trends. Our collaboration with tokidoki exemplifies this, offering creative styles that empower individuals to celebrate the season with confidence, authenticity and a sense of belonging."

Simone Legno, Creative Director of tokidoki, shared on the tokidoki touch, "We’re thrilled to bring tokidoki’s iconic charm to AEON’s CNY collection. Together, we’re creating a fusion of tradition and contemporary style that celebrates the season in an exciting new way."

Experience the Joy of 满 This Festive Season

AEON’s CNY 2025 Fashion Preview offers something for everyone, capturing the essence of 满—abundance in style, creativity, and celebration. With versatile designs, thoughtful collaborations, and an unwavering focus on quality, AEON ensures that what you wear truly defines how you celebrate.

For more information on the collection and to shop your festive looks, visit AEON stores or shop online at www.aeonretail.com.my. Celebrate the Year of the Snake with abundance, style, and the unmistakable charm of tokidoki.

Fashion with Purpose: Inclusivity and Sustainability

AEON remains committed to sustainability and affordability, ensuring that every piece blend modern craftsmanship with eco-conscious practices. By making festive fashion accessible - with prices ranging from RM49 to RM199 - the collection invites all customers to share in the joy and abundance of the season.

Aligned with the United Nations Sustainable Development Goals 8 and 15, AEON reinforces its mission to promote inclusivity and responsible business practices.

A Celebration of Diversity, Creativity, and Inclusivity

AEON’s renowned in-house brands—Scar, Plus Collection, Arcadia, Crème, Guys’ Vision (GV), and ti:zed—take center stage with versatile designs to suit every personality, size, and occasion. Whether it’s vibrant festive attire for family gatherings or understated sophistication for special dinners, the collection caters to everyone, from XS to 3XL.

Scar

The refreshed Scar line combines youthful flair with festive elegance, offering brocade tops, textured embossments, and embroidered organza pieces in hues of pastel, denim blue, classic CNY red, and deep earthy tones. With sizes from XS to 3XL and prices starting at RM49, Scar ensures that celebrations are as stylish as they are memorable.

Plus Collection

Celebrating beauty in all shapes and sizes, Plus Collection delivers bold, confidence boosting designs in luxurious fabrics like satin and embroidery. From comfortable daywear to standout evening looks, prices range from RM59 to RM199, promising everyone a vibrant, inclusive CNY.

Arcadia

Known for its breathable fabrics and versatile cuts, Arcadia introduces airy linens and abstract florals in its 2025 lineup. This collection seamlessly transitions between traditional celebrations and casual outings, with prices from RM69 to RM159.

Crème

For those seeking refined elegance, Crème offers timeless festive wear crafted from jacquard, chiffon, and intricate embroidery. Anchored in deep rose reds and classic monochromes, the collection delivers sophistication for all occasions, with prices ranging from RM69 to RM199.

Guys’ Vision (GV) and ti:zed

AEON’s menswear brands combine effortless style with festive charm. From tokidokiprinted oversized tees to coordinated samfus, these collections feature dynamic hues like red, gold, and navy. With sizes from S to 2XL and prices from RM29 to RM139, these pieces bring contemporary flair to traditional celebrations.

For more information about AFP: Usher In Chinese New Year 2025 with a Bold Celebration of Style, please visit AEON Retail Malaysia Facebook and Instagram