Rohto-Mentholatum Send Love & Care to 10 Charity Homes in Conjunction with It's 135th Anniversary

In conjunction with Mentholatum 135 years anniversary celebration, Rohto-Mentholatum (M) Sdn Bhd, in partnership with Watsons Malaysia, marked this significant milestone by contributing RM135,000 to 10 charity homes across the country. 

Rhoto-Mentholatum Send Love & Care to 10 Charity Homes in Conjunction with It's 135th Anniversary 

This generous donation is part of the company's ongoing ‘Sending Love & Care’ Corporate Social Responsibility (CSR) campaign, demonstrating its commitment to giving back to communities in need. 

To commemorate its 135th anniversary, Rohto-Mentholatum expanded the campaign to include children’s homes and elderly care centers, extending its mission of compassion to even more vulnerable groups.

Proceeds from the sales of selected Rohto-Mentholatum products at Watsons stores nationwide throughout October 2024 contributed to this RM135,000 donation. The funds were used to provide essential items of the 10 charity homes.

Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn Bhd, shared, “We are immensely proud of our 135-year legacy of innovation in health and beauty, and we remain committed to pushing boundaries in both product development and community support. Like the nurse in our logo, who represents care and dedication, we strive to serve not only our consumers but also the community at large. This campaign reflects our unwavering commitment to health, wellness, and social responsibility.”

Rumah Charis

The 10 charity homes, which collectively care for approximately 1,000 residents, include:

• Orphanages: Rumah Hope, Petaling Jaya; SHELTER, Petaling Jaya; Rumah KIDS, Subang Jaya; Pertubuhan Rumah Amal Cahaya Tengku Ampuan Rahimah (RACTAR), Subang Jaya, and Rumah Aman, Sungai Buloh.

• Women’s Shelter: Rumah Kita, Kuala Lumpur.

• Elderly Care Home: Pusat Jagaan Al-Fikrah Malaysia, Kajang.

• Welfare and Care Homes: Ti-Ratana Welfare Society, Petaling Jaya; Pusat Penjagaan Kanak-kanak Cacat Taman Megah (PPKKCTM), Petaling Jaya and Rumah Charis, Kuala Lumpur.

Rumah Hope

Beyond financial aid, Rohto-Mentholatum employees visited these homes, engaging in heartwarming activities with the residents. From games to conversations, the interactions were designed to bring joy and create lasting connections with the community.

SHELTER

"Our time with the residents reminded us that while monetary support is critical, personal connection and care are just as vital. We hope that through this initiative, we were able to bring smiles and create a meaningful impact in their lives,” added Lim.

As Rohto-Mentholatum continues to evolve, its dedication to the well-being of its customers remains unwavering. With a rich history of developing effective health and self-care solutions, the company’s focus extends beyond products. Its CSR efforts, like the ‘Sending Love & Care’ campaign, reflect its deep-rooted belief in contributing to society and nurturing a healthier, happier world.

Rohto-Mentholatum’s iconic brands include Hada Labo, Sunplay, OXY, Selsun, Rohto Eye Care, Mentholatum Acnes, Mentholatum Lipcare, 50 Megumi, Melano CC and Mentholatum Deep Heat.

For more details on Rohto-Mentholatum’s anniversary celebrations and family of brands, please visit www.mentholatum.com.my