BMF Largest & Luxurious Concept Store in Penang

BMF The Aesthetics People, formerly known as Bella Marie France, and Svenson, a global leader in beauty and trichology respectively, have officially launched their largest and most luxurious concept store at Gurney Plaza, Penang. 

Ribbon Cutting Ceremony of BMF X SVENSON Concept Store, Gurney Plaza, Penang

This groundbreaking joint venture brings together two industry pioneers under one roof to create a one-stop destination for advanced skin rejuvenation, body and slimming management, holistic hair care, and comprehensive beauty therapies—ideal for a full day of pampering.

The Launch of BMF X SVENSON Concept Store, Gurney Plaza, Penang

The Grand Opening was officiated by Ms. Amy Quek, the Chief Executive Officer of BMF The Aesthetics People, and graced by Malaysian Singing Celebrity Chef and loyal BMF x Svenson customer, Dato' Ahmad Fadzli Yaakob, or better known as Dato’ Fazley Yaakob, who shared his personal journey with the brand.

With over 40 years of trusted service in Malaysia, BMF has become a leader in aesthetics, skin, slimming and wellness solutions, known for enhancing natural beauty with advanced technology and personalized care. Svenson, globally established in trichology since 1956, brings more than 60 years of pioneering expertise in hair and scalp care. Together, BMF x Svenson are committed to providing holistic, top-to-toe care that blends beauty, wellness, and innovation under one roof.

Ms. Kim Fong, Business Director | Ms. Angie Kong, Country Head | Ms. Amy Quek, Chief Executive Officer | Dr. Helen Kartika, Group Procurement Manager

Located in Penang’s most prestigious mall, BMF x Svenson reopens with state-of-the art beauty and hair care services and as one of the pioneer beauty centres catering to both the local community and a thriving tourist market: 

• Luxurious Comfort: Enjoy ultimate relaxation and comfort while our experts attend to all your beauty needs.

• Modern Luxury Design: The store's design exudes modern luxury, with spacious treatment rooms and state-of-the-art facilities offering 15 rooms dedicated to skin, body, hair and beyond.

• One-of-a-kind Nutritionist Lounge: Receive dietary consultations that complement skin and body slimming programs, promoting glowing skin, a toned physique, and a boost in self-confidence.

“Our goal is to create an exquisite environment where customers can indulge in exceptional beauty and hair care luxury treatments while experiencing the latest innovations in the industry including Penang’s first-ever CRISTAL Pro® Sculpt System, a groundbreaking advancement in medical cryolipolysis.” said Ms. Amy Quek, the Chief Executive Officer of BMF The Aesthetics People during the launch of the new advanced treatment at BMF Penang.  

“Unlike traditional machines that rely on Peltier plates, the CRISTAL Pro® uses a refrigerant fluid circuit that spans the entire metal shell of the applicator. This allows for 360° cooling distribution, ensuring consistent, uniform cooling across the entire targeted fatty tissue.” she added. 

Ms. Amy Quek, Chief Executive Officer | Dato’ Fazley Yaakob

Additionally, Dato' Fazley Yaakob shared his astounding experience: “I have been a loyal customer of BMF and am always impressed by the care and professionalism of the team. I am excited to share my experience as the first to try the CRISTAL Pro® Technology, where I saw visible results after just one session. The treatment effectively targeted areas I didn’t even know existed. Thank you to the BMF team and I hope that everyone will get to enjoy the same level of satisfaction.” 

The Launch and Introduction of CRISTAL Pro® and Demo Session by Dr. Helen Kartika, Group Procurement Manager

The CRISTAL Pro® treatment begins by assessing the fat cells; cooling then crystallizes the fat cells, which are later eliminated by macrophages through the lymphatic system. Over the following weeks, the body naturally expels the dead fat cells, leading to visible results in under two months. Target areas include the arms, chin, bra fold, abdomen, love handles, mons pubis, saddlebags, thighs, knees, calves, and the chest area for men. 

KEY ADVANTAGES OF THE CRISTAL PRO® SCULPT SYSTEM

• PRECISION AND CUSTOMIZATION

CRISTAL PRO® offers customizable treatment parameters (temperature, vacuum, and time) for tailored fat reduction based on each patient’s needs. This level of control improves treatment outcomes and allows precise adjustments for different areas of the body.

• INTEGRATED ULTRASOUND TECHNOLOGY

The integrated ultrasound feature provides real-time measurement of the fat layer, ensuring the accurate assessment of fat thickness before and during treatment. This improves the effectiveness of cryolipolysis by allowing precise targeting of fat cells.

• WIDE TEMPERATURE RANGE

The CRISTAL PRO® system has a variable temperature range from 0°C to -12°C, allowing for deeper and more efficient fat freezing. This flexibility makes it suitable for various body areas and fat types.

• ERGONOMIC COMFORT

CRISTAL Pro® applicators are designed with SOFT COMFORT technology, featuring a morphological shape that conforms to the fatty tissue for a more comfortable treatment experience.

For more information about BMF Largest & Luxurious Concept Store in Penang, please visit https://www.bmfmy.com.my/