Jobbie x MAKNA in the ‘Pink Wobbly Breast Odyssey’ Fundraiser and Education on Breast Cancer

Recently I was honored to be at Jobbie x MAKNA in the ‘Pink Wobbly Breast Odyssey’ Fundraiser and Education on Breast Cancer, in conjunction with The Breast Cancer Awareness Month (Pink October). The campaign which was officially launched at Damansara Specialist Hospital 2 (DSH2) aims to raise the awareness of breast cancer while supporting MAKNA’s breast health initiatives.

Jobbie x MAKNA in the ‘Pink Wobbly Breast Odyssey’ Fundraiser and Education on Breast Cancer

Among the notable names in attendance were the Deputy GM of MAKNA, Mr. Vemanna Appannah, and social media influencer Maryam You Narae, also known as Maryam Durian Kimchi. 

Jobbie x MAKNA in the ‘Pink Wobbly Breast Odyssey’ Fundraiser and Education on Breast Cancer

At the campaign launch, JOBBIE rolled out its limited edition of 5,000 Jobbie pink jars specially-designed with the “Pink Wobbly Breast Odyssey” label. Every jar features breast cancer awareness information with a striking pink design, symbolising the journey and courage of individuals affected by the disease. For every jar sold, RM1 will be donated to MAKNA to support its breast health programmes, helping to provide resources and care for those affected by breast cancer. 

JOBBIE rolled out its limited edition of 5,000 Jobbie pink jars specially-designed with the “Pink Wobbly Breast Odyssey” label

The campaign’s unique name is made up of two key elements of the cancer journey. The word “Wobbly” symbolises the vulnerability individuals face when batling breast cancer, while “Odyssey” mirrors the unique and courageous journey of each person coping with the disease. This aligns with JOBBIE’s ethos of spreading joy and advocating for a better quality of life. 

Mr Victor Chin, the Chief Execu+ve Officer of JOBBIE explained, “JOBBIE’s collabora'on with MAKNA serves as a reminder to all Malaysians to take an ac1ve role in understanding and promoting breast health. Early detection saves lives, and the “Pink Wobbly Breast Odyssey” encourages everyone to spread knowledge, support survivors and contribute to breast cancer research and care. 

“At JOBBIE, we believe that just like how our peanut bu+er spreads joy, we would like to spread some hope, cheer and support for breast cancer fighters and survivors through this intiative. Our commitment is to help Malaysians live better and healthier lives, and at the same (me inspires Malaysians at large to be cognisant about the disease that impacts not just the parent but her family as well, Hence, through this initiative, we are rallying the community and caregivers’ support for each other and to take breast health seriously.” 

There were many engaging and meaningful health and wellness activities which suggest a holistic regime for the breast health care. We enjoyed a light yoga session which reiterates the importance of mental health for people living with cancer. The Wobbly Breast Hall of Fame exhibition featured information about the campaign as well as artwork inspired by the Wobbly Breast Design. 

We were also treated to various fun experiential stations which included creating their very own piece of art and receiving a free breast cancer screening, generously provided by our sponsor, Damansara Specialist Hospital 2 (DSH2). Breast cancer is the most prevalent form of cancer among females in Malaysia, accoun7ng for 32% of all cancers detected in women. 

The risk of developing breast cancer increases with age, with a higher incidence among individuals above the age of 50. Sadly, many cases are diagnosed late, with almost half of cases detected at Stage 3 or Stage 4, when treatment options become more limited and the chances of survival decrease. These statistics highlight the critical need for early detection and regular screenings, particularly for women over 40, to improve outcomes and reduce mortality rates associated with the disease. 

The campaign’s launch event enlisted a health expert and a cancer survivor to share practical insight on cancer care and management. Dr. Haliza Kamarudin, a Consultant Obstetrician and Gynaecologist of Damansara Specialist Hospital 2 (DSH2), spoke about women’s wellness, emphasizing the importance of early screenings like mammograms and self- examinations at different stages of life. 

“Women’s life experiences are impacted by various health risks and implications throughout various stages of their lives. These include hormonal changes, menopause and most rampantly breast cancer. For our role in it’s key for women to stay informed about breast health and monitor the risks and changes to their body and observe a healthy lifestyle regime. 

Regular screenings and early detection are key in preventing getting breast cancer or take steps to manage it at early stages,” said Dr Haliza Host, Cancer survivor & advocate Choo Mei Sze, shared her personal battle and triumph over cancer, giving encouragement to those facing the same challenges. 

“Going through cancer was a lonely journey filled with ups and downs especially at a young age, so having the support from my family and loves ones helped to make was very important. The key is to stay strong and positive and take steps to manage the disease with the right information and treatment. I am honoured to be part of this initiative to share my personal journey with the hope of inspiring others who are figh0ng their own battles.” 

For more information on Jobbie’s “Pink Wobbly Breast Odyssey” Initiative, kindly visit Jobbie Nut Butter Website, Facebook, and Instagram