Guinness Celebrates The New Premier League Season

Get ready to ignite your Premier League passion like never before! Guinness Malaysia is bringing the heat this Premier League season with a sensational nationwide campaign. As the Official Beer of the Premier League, Guinness is set to deliver an extraordinary season with a series of exhilarating Viewing Parties across Malaysia’s best-loved pubs and bars. 

(Center) Representatives of Heineken Malaysia, Diageo and Guinness Malaysia team up with Guinness lovers and football fans to mark the global partnership of Guinness as the Official Beer of the Premier League and season-long nationwide campaign

This epic campaign promises to unite fans of the beautiful game and the beautiful beer, offering an unforgettable viewing experience packed with action, camaraderie, and unbeatable rewards.

Fans can dive headfirst into the electrifying atmosphere of the Premier League, relishing every moment with a Guinness in hand, and stand to win incredible prizes—including the ultimate grand prize: an all-expenses-paid trip to witness a Premier League match live!

Guinness x Premier League Viewing Parties unite fans of the beautiful game and the beautiful beer, offering an unforgettable viewing experience packed with action, camaraderie, and unbeatable rewards

To heighten the excitement, Guinness rolled out a dynamic new communication titled ‘Lovely Game for a Guinness,’ spanning various media channels. This new creative series captures the deep connection between football fans and their beloved stout, ensuring memorable experiences as the two global icons unite. 

The global campaign kicked off last month in London, where Premier League legend Alan Shearer teamed up with Guinness to unveil an iconic spectacle—a line-up of 20 Guinness tankers, each sporting the colours of a Premier League club, setting off from the legendary St. James’s Gate Brewery in Dublin to deliver perfect pints of Guinness to fans for the season’s first match.

Martijn van Keulen, Managing Director of Heineken Malaysia Berhad, expressed his enthusiasm by drawing on the essence aptly captured in the campaign tagline, ‘Lovely Game for a Guinness’: “We couldn’t be more excited to roll out the Guinness x Premier League campaign in Malaysia, which offers a unique opportunity for all football fans – regardless of their club allegiance – to come together for an authentic Guinness experience celebrating the beautiful game they love. 

“The Premier League embodies passion, excitement, and unity, and Guinness is thrilled to bring that same vibrant energy to fans across Malaysia. This campaign isn’t just about celebrating the partnership of two iconic global brands; it’s about creating unforgettable experiences that put passionate fans, the rich culture of football, and the enjoyment of a Guinness at the very heart of the action. We’re inviting fans to unite, share their love for the game, and savour every moment with a Guinness,” van Keulen continued.

Guinness creates unforgettable match-day experiences that put passionate fans, the rich culture of football, and the enjoyment of a Guinness at the very heart of the action

Caption: Guinness creates unforgettable match-day experiences that put passionate fans, the rich culture of football, and the enjoyment of a Guinness at the very heart of the action.

Whether you’re cheering at the pub or catching the match at home, Guinness is committed to elevating your match-day experience. For those enjoying the game from home, you can enjoy the same distinctive Guinness draught on your couch. Simply order Guinness Draught In A Can (GDIC) online at Drinkies.my, and experience the beautiful game with the beautiful beer shared with the great company of friends—just as you would at the pub.

Prepare for an unforgettable season where every goal and every cheer is perfectly paired with a pint of Guinness. Follow Guinness Malaysia Facebook and Instagram for more updates.

Guinness x Premier League and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia reminds all patrons to enjoy responsibly and to never drink and drive.