L’Oréal Paris x Kuala Lumpur Fashion Week Redefine Empowerment with ‘Walk Your Worth’

Runway to Real Life, L’Oréal Paris collaborated with Kuala Lumpur Fashion Week (KLFW) 2024 as the official backstage beauty partner, presenting the empowering ‘Walk Your Worth’ runway event. Featuring 23 ‘Women Of Worth’ who share inspiring stories, the exclusive runway show celebrates strength, confidence, and diversity.

L’Oréal Paris x Kuala Lumpur Fashion Week Redefine Empowerment with ‘Walk Your Worth’

This showcase pays tribute to the brand’s legendary tagline, “Because You’re Worth It,” a phrase that has been inspiring women to embrace their beauty and self-worth since it was coined in 1971.

L’Oréal Paris x Kuala Lumpur Fashion Week Redefine Empowerment with ‘Walk Your Worth’

The tagline “Because You’re Worth It” was the first brand message to highlight the power of self-confidence and has since become a unifying, empowering call for women of all ages and backgrounds. It symbolizes L’Oréal Paris’s mission to encourage women to fearlessly embrace their ambitions and believe in their self-worth every day. By taking their beauty into their own hands, women can empower themselves, and L’Oréal Paris is dedicated to reinforcing this message until women everywhere confidently declare, “we never doubted it for a moment.”

To further this mission of empowerment and self-worth, L’Oréal Paris has partnered with Kuala Lumpur Fashion Week (KLFW), an event known for its innovative and inclusive approach to fashion. This collaboration perfectly aligns with the values of the ‘Women Of Worth’ initiative, as both L’Oréal Paris and KLFW champion the future of beauty and fashion where diversity, innovation, and empowerment take centre stage.

The collaboration, themed around neo-fashion for 2024, provides a prestigious and forward-thinking platform for L’Oréal Paris to bring the ‘Walk Your Worth’ campaign to life. As the official backstage beauty partner, L’Oréal Paris is equipping KLFW with cutting-edge scientific breakthroughs in makeup, skincare, and haircare, ensuring that every model and participant embodies the pinnacle of beauty innovation. This partnership not only showcases the pinnacle of beauty innovation but also reinforces our shared commitment to celebrating self-worth and empowering individuals. By blending traditional elegance with modern innovation, both L’Oréal Paris and KLFW strive to inspire and uplift through the combined power of fashion and beauty.

At KLFW 2024, L’Oréal Paris shines a spotlight on inspiring Malaysian and Singaporean women as the faces of this year’s ‘Women Of Worth’ cohort. These remarkable women come from a variety of backgrounds, embodying the strength, beauty, and unique experiences that define their worth – they represent all strata of women in our diverse society. Highlighting individuals who have made significant contributions in their personal and professional lives, whether they are trailblazers in STEM, champions of social causes, successful entrepreneurs, dedicated athletes, or nurturing mothers, each woman represents a facet of our lives as we know it.

Each of these women bring a unique narrative of perseverance and achievement, from scientists advancing medical research and social activists fighting for equality, to entrepreneurs building thriving businesses and athletes breaking records. By showcasing their journeys on the runway, L’Oréal Paris emphasizes that self-worth is multifaceted and universal, transcending categories and life stages. This runway show not only highlights their individual accomplishments but also inspires women everywhere to recognize and celebrate their own worth.

“L’Oréal Paris is proud to support and celebrate these amazing Women Of Worth who tell incredible stories of empowerment in their distinctive ways. Our partnership with KLFW enhances our ability to highlight the beauty and strength of these women, blending our innovative beauty solutions with the dynamic fashion showcased at KLFW. The ‘Walk Your Worth’ runway at KLFW 2024 truly serves as a testament to what we stand for, highlighting the importance of taking pride in your worth and recognizing your value,” said Jaren Ong, Marketing Director for L’Oréal Paris MYSG.

Andrew Tan, Founder of Kuala Lumpur Fashion Week, added, “KLFW has always been about pushing the boundaries of fashion and self-expression. This year’s theme, neo-fashion, perfectly aligns with our collaboration with L’Oréal Paris. By merging cutting-edge beauty innovations with avant-garde fashion, we are not only showcasing the future of style but also empowering individuals to embrace their unique worth and confidence. This partnership helps amplify our shared vision of inspiring self-worth through fashion and beauty, making this event truly unforgettable.”

Through this initiative, L’Oréal Paris is not just highlighting individual stories but is also building a lasting ‘Worth It’ community. This year's cohort joins a growing network of inspiring women from previous years, creating a powerful collective that continues to inspire and uplift each other. This community serves as a testament to the enduring impact of the ‘Women Of Worth’ initiative, reminding us all that every woman’s story is valuable and that together, we can celebrate and amplify each other's worth.

As L’Oréal Paris and KLFW continue to forge this impactful partnership, they remain committed to celebrating diversity, innovation, and empowerment. The ‘Walk Your Worth’ runway and the ‘Women Of Worth’ initiative stand as beacons of inspiration, reminding everyone that recognizing and celebrating self-worth is a journey that unites us all.