L'Oréal Paris Voluminous Panorama Waterproof Mascara Launch

Last night I attended the unveiling of the L’Oréal Paris Voluminous Panorama Waterproof Mascara held at the luxurious Aurum Theatre at The Exchange TRX. The event celebrated empowerment and cinematic beauty with an exclusive screening of ‘Divertimento’, emphasizing L'Oréal Paris's commitment to women's empowerment and celebrating individual worth.

L'Oréal Paris Voluminous Panorama Waterproof Mascara

Emulating the immaculate sophistication and Parisian beauty of L’Oréal Paris, this revolutionary mascara widens the eyes by 1.4 times, promising clump-free, flake-resistant, and smudge-resistant wear for up to 24 hours. 

The Voluminous Panorama Waterproof Mascara invites wearers to let their cinematic eyes tell their story, mirroring the transformative perspective that panorama brings. 

In partnership with Alliance Française de Kuala Lumpur (AFKL), L’Oréal Paris also brought the enriching experience of French cinema to Malaysia, fostering a meaningful and impactful collaboration. 

As a culmination of this partnership, the event featured an exclusive screening of ‘Divertimento’. Directed by the critically acclaimed Marie-Castille Mention-Schaar, the film follows the inspiring journey of Zahia and Fettouma as they defy societal norms and expand their horizons in the world of classical music. The film screening resonated deeply with L’Oréal Paris's mission to celebrate diversity and encourage individuals to embrace their worth. 

(from left to right) Ankit Porwal, General Manager Consumer Product Division of L'Oréal MYSG, Mathilde Tallin, Cultural Manager of Alliance Française de Kuala Lumpur, Jaren Ong, Marketing Director of L'Oréal Paris MYSG

L’Oréal Paris reiterated its unwavering dedication to women's empowerment, emphasizing the brand's belief in celebrating individual worth. Through its iconic tagline #BecauseYoureWorthIt, L’Oréal Paris encourages women to embrace their inner beauty and self-worth, challenging stereotypes and redefining societal narratives.

“Our Voluminous Panorama Waterproof Mascara invites you to see beauty in all its dimensions. Just as our collaboration with Alliance Française de Kuala Lumpur broadens cultural horizons, this event underscores L’Oréal Paris’s commitment to empowering individuals and celebrating their unique experiences and self-worth. Through our partnership, we bring the enriching experience of French cinema to Malaysia, inspiring and uplifting audiences. Together, we reinforce that every individual is worthy of embracing their unique identity with confidence and authenticity.” – Jaren Ong, Marketing Director for L’Oréal Paris MYSG.

The L’Oréal Paris Voluminous Panorama Waterproof Mascara is available on Shopee, Lazada, L’Oréal Paris’s Official TikTok Shop, alongside Watsons and Guardian outlets across Malaysia