Taichung City Teams Up with UPM to Create Tantalizing Murcott-Based Pastries for Ramadan

Hey friends have you tried Taichung Murcott? If you have not this is the best time to try because Taichung murcott, the citrusy goodness and long-time favourite in Taiwan is now in Malaysia. Taichung City Teams Up with UPM to Create Tantalizing Murcott-Based Pastries for Ramadan. I was privileged to try the all-time favourite the sweet, juicy, and citrusy goodness from Taiwan - Taichung Murcott and its pastries. 

Taichung City Teams Up with UPM to Create Tantalizing Murcott-Based Pastries for Ramadan

The Agricultural Bureau of Taichung City Government is collaborating with Universiti Putra Malaysia (UPM) Faculty of Food Science and Technology for the first time ever to create special iftar pastries based on Taichung murcott to share the delicious taste of Taiwan with Malaysians.

Dr. Mohd Rohaizat bin Abdul Wahab, Science Officer, Department of Food Service and Management, Faculty of Food Science & Technology, Universiti Putra Malaysia (UPM); Ms. Tsai Hsin Tien, National Vice President of the Taiwan Chamber of Commerce & Industry in Malaysia; Ms. Eva Peng, Director of Taiwan Trade Center KL Office; Mr. Fu Yu Chin, Director of Marketing Department, Shigang District Farmers’ Association of Taichung City; Chef Johari Edrus, Malaysia Celebrity Chef; Ms. Edmanda Chang, Chief Financial Officer of Khaishen Trading, Mr. Liao Ting-Chien, Director of Supply and Marketing, Shigang District Farmers’ Association of Taichung City and promoting the sweet and fragrant Taichung murcott

Recently, the Shigang District Farmers’ Association of Taichung City held a press conference to officially launch the Taichung murcott in Malaysia. Ms. Eva Peng, Director of Taiwan Trade Centre KL Office in Kuala Lumpur, was invited to join in the ceremonial "citrus picking," symbolizing the arrival of fresh Taichung fruits in Malaysia. 

Taichug Murcott now available in Malaysia

Ms. Tsai Hsin Tien, National Vice President of the Taiwan Chamber of Commerce & Industry in Malaysia, also attended the event to show support for high-quality Taiwanese fruits.

Ms. Eva Peng, Director of Taiwan Trade Centre KL Office in Kuala Lumpur, was invited to join in the ceremonial "citrus picking," symbolizing the arrival of fresh Taichung fruits in Malaysia

According to Mr. Fu Yu Chin, Director of Marketing Department of the Shigang District Farmers’ Association of Taichung City, murcott is not only a popular gift during the Lunar New Year but is sold throughout the year in Taiwan. 

Taichug Murcott famous for its golden sheen, thin peel, succulent fresh, and high nutritional value

The growing conditions at Shigang are favourable for cultivating murcott and the fruits grown there are famous for their beautiful golden sheen, thin peel, succulent fresh, and high nutritional value.

Taichung murcotts have arrived in Malaysia

The fruits are also packed in GLOBAL GAP and ISO 22000 certified facilities, so their quality is guaranteed. The first batch of Taichung murcotts have arrived in Malaysia on the 3rd of March and they will be exported to Singapore, Canada, and other selected countries. Taichung expects to export some 150 metric tons of murcott this year.

In the spirit of local cooperation based on the environmental, social and governance (ESG) framework, the Agricultural Bureau of Taichung City Government is collaborating with UPM to transform the Taichung murcott into delectable Malaysian pastries. The students will be led by renowned Malaysian celebrity chef, Chef Johari Edrus (Chef Jo), to create these delicious treats.

Taichung murcott marmalade & scones, murcott coconut filled crepe rolls, and murcott danish

Chef Jo shared that he has been obsessed with the sweet and juicy Taiwanese murcott ever since he first tasted the fruit last year. This year, he had the opportunity to teach at UPM and naturally wanted to introduce these delicious murcotts to more Muslim friends.

Taichung murcott marmalade & scones, murcott coconut filled crepe rolls, and murcott danish

You can try these pastries at L'apprenti Deli located in the UPM campus from 29th of March to 4th of April. The limited-edition pastries include murcott marmalade & scones, murcott coconut filled crepe rolls, and murcott danish that are guaranteed to tickle your tastebuds.

Taichung murcotts are available at Harvest Impact, Aeon, Jaya Grocer, Star Grocer, Whole Foods Express, Just fruits, Dr Fruit, iFruit Market, and Fujin Kuching

Taichung murcotts are available at Harvest Impact, Aeon, Jaya Grocer, Star Grocer, Whole Foods Express, Just fruits, Dr Fruit, iFruit Market, and Fujin Kuching. Do not miss this opportunity to try the awesome goodness of Taichung murcotts.