L’Oréal Paris “Walk Your Worth” @ Kuala Lumpur Fashion Week 2023

L'Oréal Paris presented the localised rendition of their globally acclaimed campaign, "Walk Your Worth," in Malaysia, at the recent Kuala Lumpur Fashion Week (KLFW) 2023. Their #WalkYourWorth runway show featuring a diverse range of Malaysian women, representing various backgrounds and celebrating each unique individual's beauty, strength, and story. More than just a tagline, “Because You’re Worth It” has become symbolic with empowering women, encouraging them to fearlessly embrace their ambitions and believe in their self-worth. 

L’Oréal Paris “Walk Your Worth” @ Kuala Lumpur Fashion Week 2023

“L’Oreal Paris is thrilled to set the stage of our star-studded global campaign 'Walk Your Worth' to grace Malaysia for the very first time,” said Ankit Porwal , General Manager of L'Oréal Malaysia and Singapore of Consumer Products Division (CPD).

From left: Andrew Tan, founder of KLFW; Ankit Porwal General Manager of L'Oréal Malaysia & Singapore Consumer Products Division; Caryn Yeo Group Product Manager of L'Oréal Paris Malaysia & Singapore Consumer Products Division; Jaren Ong Marketing Director of L'Oréal Paris Malaysia & Singapore Consumer Products Division

“It has always been our longstanding mission to inspire and encourage women from all walks of life in to explore their voices and embrace self-worth through their unique identities. We are very honoured to be celebrating this movement that resonates deeply with Malaysians to walk their own paths authentically with pride. Through our partnership with KLFW, we hope that more Malaysians will join us to embrace this empowering message to the world, to #WalkYourWorth”.

Launching Walk Your Worth are Caryn Yeo, Group Product Manager of L'Oréal Paris Malaysia & Singapore Consumer Products Division, Ankit Porwal, General Manager of L'Oréal Malaysia & Singapore Consumer Products Division and Jaren Ong, Marketing Director of L'Oréal Paris Malaysia & Singapore Consumer Products Division.

L’Oréal Paris “Walk Your Worth” @ Kuala Lumpur Fashion Week 2023

The campaign banded many influential personalities, including powerful women like; national pride Farah Ann, innovative entrepreneur Dr Jezamine Lim, ethnic musician Belle Sisoski and founder of the Vitiligo Association Malaysia, Sonya Charles who walked for L'Oréal Paris. 

Their presence exemplified the spirit of the “Women of Worth" movement, which recognises exceptional women from diverse backgrounds who embody L'Oréal Paris' values and mission. Former world champion squash player and Malaysian legend, Datuk Nicol David shared her journey of embracing her worth and finding compassion within. 

Meanwhile, Nalisa Amin is on a mission to redefine runway standards as a plus-size model, encouraging others to step up to their worth. Nandini Balakrishnan, a passionate advocate towards celebrating authenticity reminded that “it’s okay to take up space because there is space for everyone,”.     

Held at The Boathouse, L'Oréal Paris and KLFW paid tribute to an empowered and inclusive vision of beauty meets fashion. Starring a selection of popular local designers like Nurita Harith, Syomirizwa Gupta, Ezzati Amira and more who shared the brand’s vision of diversity, empowerment, and self-worth, these designers had the unique opportunity to feature their masterpieces paired with show-stopping runway looks crafted by L'Oréal Paris makeup and hair products.

L’Oréal Paris “Walk Your Worth” @ Kuala Lumpur Fashion Week 2023 served as a testament to L'Oréal Paris's unwavering commitment to empowering women and promoting diversity. By showcasing the transformative power of self-worth on the runway, L'Oréal Paris continues to inspire individuals to embrace their worth, celebrate their individuality, and radiate confidence.