Taiwan Expo 2023 in Malaysia Launch

Taiwan Expo 2023 is back to KLCC from 24th to 26th of August. This is regarded as the most important business exchange platform between Taiwan and Malaysia. Supported by 20 Malaysian organisations, registration for 1-on-1 businss matching now open. 

Taiwan Expo 2023 in Malaysia Official Launch 

Taiwan Expo, organized by the Bureau of Foreign Trade and Taiwan External Trade Development Council (TAITRA), was officially announced in a launching ceremony. From left are Mr. Naim Abdul Rahman, Director of the Malaysia External Trade Development Corporation (MATRADE), Tan Sri Dato’ Soh Thian Lai, President of the National Chamber of Commerce and Industry of Malaysia (NCCIM) who is also President of the Federation of Malaysian Manufacturers (FMM), Her Excellency Ms. Phoebe Yeh, Representative of the Taipei Economic & Cultural Office in Malaysia, Ms. Tiffany I.C. Chen, Deputy Executive Director of Taiwan External Trade Development Council (TAITRA), Ms. Eva Peng, Director of the Taiwan Trade Center, Kuala Lumpur

Taiwan Expo is organized by the Bureau of Foreign Trade and Taiwan External Trade Development Council (TAITRA), was officially launched today. 160 of Taiwan’s best companies have been selected to participate in Taiwan Expo 2023 to showcase their innovative and high-quality products with the aim of creating more mutually beneficial cooperation between Malaysia and Taiwan.

Taiwan Expo 2023 Official Launch Ceremony

Taiwan Expo 2023 

Venue: KLCC Convention Centre 

Date: 24th to 26th August 

Time: 10am to 6pm 

Admission: Free

Outline of Taiwan Expo 2023

5 Themes	9 Pavilions	5 Exhibit Zones	Activities
1.   Industry 4.0 2.   Smart Medical 3.   Halal 4.   Circular Economy 5.   Intelligent Lifestyle	1.     Taiwan Excellence Pavilion 2.     Net Zero Pavilion 3.     Healthy Industry Pavilion 4.     Digital Technology Pavilion 5.     Halal Pavilion 6.     Product Center Pavilion 7.     Taipei City Pavilion 8.     Excellent Taiwan’s Export Processing Zones 9.     Taoyuan City Pavilion	1.     ICT & Smart Solutions 2.     Healthcare Zone 3.     Beauty & Skincare Zone 4.     Lifestyle Zone 5.     Agriculture & Food Zone	【Stage Activities】 1.     Taiwan Excellence Energetic Zumba Fest 2.     The 2nd Taiwanese Halal Food Cooking Contest  3.     Taiwan Cultural Performance   【Product Talk & Seminar】 1. Taiwan–Japan Business Cooperation Seminar in Malaysia  2. Taiwan Excellence Industry Launch Conference

This year marks the 7th consecutive year that the Taiwan Expo is held in Malaysia, and the expo had won the support of 20 leading Malaysian industry organizations including the National Chamber of Commerce and Industry of Malaysia (NCCIM), Federation of Malaysian Manufacturers (FMM), SME Malaysia, and the Taiwan Chamber of Commerce & Industry in Malaysia (TWCHAM).

Taiwan Expo, organized by the Bureau of Foreign Trade and Taiwan External Trade Development Council (TAITRA), was officially announced in a launching ceremony in the presence of representatives from 19 leading Malaysian industry organisations. (Back Row from Left 4 ) Ms. Eva Peng, Director of Taiwan Trade Center, Kuala Lumpur; Mr. Naim Abdul Rahman, Director of the Malaysia External Trade Development Corporation (MATRADE); Tan Sri Dato’ Soh Thian Lai, President of National Chamber of Commerce and Industry of Malaysia cum President of Federation of Malaysian Manufacturers (FMM); H.E. Ms. Phoebe Yeh, Representative of Taipei Economic & Cultural Office in Malaysia; Ms. Michelle Hah, Vice President of Federation of Malaysian Manufacturers (FMM) and Ms Tiffany I.C., Chen, Deputy Executive Director of Market Development, Taiwan External Trade Development Council (TAITRA)

During the launching ceremony, Tan Sri Dato’ Soh Thian Lai, President of NCCIM, affirmed his admiration for the innovative capabilities of Taiwanese companies, and stated his beliefs that Taiwan Expo will continue to serve as an important platform to enhance competitiveness between companies from both shores and deepen the industrial link between Malaysia and Taiwan. 

H.E. Ms. Phoebe Yeh, Representative of Taipei Economic & Cultural Office in Malaysia (second from the right) visited Taiwanese halal product after launching ceremony of Taiwan Expo 2023 in Malaysia together with (from left) Mr. Naim Abdul Rahman, Director of the Malaysia External Trade Development Corporation (MATRADE); Tan Sri Dato’ Soh Thian Lai, President of National Chamber of Commerce and Industry of Malaysia cum President of Federation of Malaysian Manufacturers (FMM); Ms Tiffany I.C., Chen, Deputy Executive Director of Market Development, Taiwan External Trade Development Council (TAITRA); Chef Johari Edrus, Malaysia celebrity Chef and Ms. Eva Peng, Director of Taiwan Trade Center, Kuala Lumpur

5 Main Themes for Taiwan Expo 2023

160 leading Taiwan manufacturers will be gathered at Taiwan Expo 2023 in Malaysia and will showcase their products and services in 220 booths across five main themes: Industry 4.0, Smart Medical, Halal, Circular Economy, and Intelligent Lifestyle. 

Visitors will not only get the chance to try the products for themselves and participate in forums and talks but engage in one-to-one business matching meetings with company representatives.

During the launch, we had the chance to preview some of the highlighted products in this year’s Taiwan Expo, including BenQ Dialysis’s Qflux Dialyzer, Dyaco’s SOLE 3-in-1 HIIT Trainer/Stepper, Yztek’s e+Autoff safety gas stove, as well as halal food products such as Forever Sweet Sugar’s winter melon tea brick and Pao Chung’s range of delectable sauces.

According to Tiffany Chen, TAITRA’S Deputy Executive Director, Taiwan Expo had featured 987 exhibitors over the past six years, welcomed 144,494 online and offline trade visitors, and successfully generated some USD 0.37 billion in potential business opportunities between Malaysia and Taiwan. 

The experiences of their Taiwanese counterparts are something that could help Malaysia as the latter pushes for its own Industry 4.0 revolution, advancement in smart healthcare solutions, and net zero carbon emissions. 

Ms. Phoebe Yeh, Representative of Taipei Economic & Cultural Office in Malaysia, also highlighted the booming trade between Malaysia and Taiwan. In 2022, bilateral trade between Malaysia and Taiwan hit a historical high of 36.6 billion US dollars, up a whopping 36.2% from 2021. 

Taiwan based Wistron Corporation was even recognized as the single largest foreign investor in Selangor in 2019 and 2021. Taiwan Expo is expected to further enhance economic ties, trade and investment relations between Malaysia and Taiwan, and spark greater degrees of cooperation in the future. 

Two Universities Vying for Halal Culinary Dominance 

Other than the exhibition booths, Taiwan Expo has arranged a series of activities including energetic Zumba Fest, cultural performance, as well as hosting the 2nd Taiwanese Halal Food Cooking Contest.

H.E. Ms. Phoebe Yeh, Representative of Taipei Economic & Cultural Office in Malaysia (second from the left) presented the chef hat, which symbolizes the highest honor of the Taiwanese Halal Food Cooking Contest to Chef Johari Edrus, Malaysia celebrity Chef (second from the right), announcing The 2nd Taiwanese Halal Food Cooking Contest is officially open for participation. Ms. Eva Peng, Director of Taiwan Trade Center, Kuala Lumpur(First from Left); Ms Tiffany I.C., Chen, Deputy Executive Director of  TAITRA (First from right) also joined the group photo

Malaysia celebrity chef Johari Edrus (Chef Jo), who served as the judge in last year’s Taiwanese Halal Food Cooking Contest, attended the launching ceremony. He praised the amazing range of Taiwan’s halal ingredients and how they opened the way for Muslims in Malaysia to expand their culinary sphere. He expects this year’s interschool competition between Universiti Malaysia Kelantan (UMK) and Universiti Putra Malaysia (UPM) to inspire even greater creativity amongst the students and lead to the creation of new and tantalizing.

To register for scheduled events or for more information about Taiwan Expo 2023, please visit the official page

Website: http://mys.taiwanexpoasean.com/ 

Facebook: www.facebook.com/TaiwanExpo.mys/ 

Instagram: https://www.instagram.com/taiwanexpo_malaysia/