Coach Airways Boeing 747 Aircraft at Freeport A'Farmosa Outlet, Malacca

Recently, we attended the official launch of the world's first Coach Airways Boeing 747 at Freeport A'Farmosa Outlet, Malacca. This is a unique retail concept store and café housed in a transformed 1981 Boeing 747-230B aircraft. The spacious layout of the plane allows for a comfortable and memorable shopping environment reminiscent of the golden age of air travel when luxury and elegance were emphasized.

Coach Airways Boeing 747 Aircraft at Freeport A'Farmosa Outlet, Malacca 

The ambitious project, which began in April 2021, saw the successful acquiring, transferring, assembling, and completing the Boeing 747 in May 2023. With a length of 231 feet 10 inches and a wingspan of 195 feet 8 inches, the Boeing 747 was once hailed as the largest civilian aircraft in the world during thelate1960s. Today, it takes on a new role as the world's first-ever Coach outlet in a Boeing 747 aircraft. 

Coach Airways Boeing 747 Aircraft at Freeport A'Farmosa Outlet, Malacca 

Aviation enthusiasts and shoppers alike can prepare to be captivated; The Queen of the Sky, as theBoeing 747 is affectionately known, now reigns as the Queen of Retail, offering an extraordinary fusion of aviation history and shopping. 

The entry pass resembling an air ticket

An entry pass resembling an air ticket will be given to customers upon entering the store to emulateanair travel experience right from the entrance via an air bridge. Customers will be able to exploretheinterior of the plane and its retail cabins to browse a curated selection of all-gender ready-to-wear, bagsand travel accessories— inspired by the next generation’s expressive approach to fashion.

(center) YAB Datuk Seri Ab Rauf Bin Yusoh, Chief Minister of Malacca officiating the launch of Coach Airways Outlet, the world’s first unique retail concept store and café in a converted Boeing 747 at Freeport A’Famosa Outlet, Melaka

YAB Datuk Seri Ab Rauf Bin Yusoh, Chief Minister of Malacca said, “Coach Airways is the latest addition to the heart of Malacca, which marks a significant milestone in the state's dedicationtoenhancing its tourism offerings for the public. This launch aligns with the objectives of Visit Malacca2024 to achieve the targeted visitors. Beyond shopping, this establishment represents a symbol of luxury and prestige for all Malaysians, especially Malaccans”. 

Datuk Julian Lau, Director of Freeport A’Famosa Outlet said, “This project has been in the works for the past two years and it took an immense effort by the team to redesign this mega Boeing 747 Jumbointo an exclusive one-of-a-kind retail destination by Coach”.

Coach Airways Exclusive Collection

Coach Airways Exclusive Collection

Coach released an exclusive Coach Airways Collection featuring a selection of t-shirts, passport leather case, wheeled carry-on luggage, and field tote and travel accessories such as luggage tags, pouches, and small wallets, printed with a limited-edition reimagination of the house’s iconic Signature. 

Campbell O’Shea, General Manager, Tapestry Southeast Asia & Oceania said, “The opening of Coach Airways marks not only the launch of our first retail concept of its kind but also an exciting moment for Coach as we continue to push innovation and create a space where customers can explore and interact. We are looking forward to bringing our customers this experiential retail pop-up at Freeport A'Famosa Outlet, a popular shopping destination in Malacca”. 

(from right to left) Datuk Julian Lau, Director of Freeport A’Famosa Outlet receivIng the FIRST RETAIL CONCEPT STORE IN AN AIRPLANE certificate from Christopher Wong, Chief Operating Officer, Malaysia Books of Records and witnessed by (center) YAB Datuk Seri Ab Rauf Bin Yusoh, Chief Minister of Malacca. 

Also present at the event was Dato’ Dr. Ammar Abd. Ghapar, Director-General, Tourism Malaysia, who congratulated the management team of Freeport A’Famosa Outlet for achieving the Malaysia Book of Record’s recognition for the “First Retail Concept Store in An Airplane”, adding to the vast accolades of the state of Malacca to inspire Malaysians to excel in various fields to the extent of surpassing the world standards. 

Coach Airways Boeing 747 Aircraft at Freeport A'Farmosa Outlet, Malacca 

The Outlet was also awarded the “Unique Retail Experience” of 2023 by the Malaysian Association of Theme Parks & Family Attractions (MATFA) earlier this month, signifying Freeport A'Famosa Outlet as a must-visit destination where fashion, history and innovation converge to provide an unforgettable retail experience. 

Coach Airways Cafe, the world’s first Coach Airways retail concept store, located at Freeport A’Famosa Outlet, Melaka

The world’s first “Coach Airways” retail concept store, located at Freeport A’Famosa Outlet, Melaka

Coach Airways Boeing 747 Aircraft at Freeport A'Farmosa Outlet, Malacca is set to provide guests with a distinctive and value-added shopping experience while attracting a broader customer base and driving sales. 

In addition to the retail space, the aircraft will be equipped with a welcoming area, an immersive gallery, and a contemporary café, providing guests with a space to relax and indulge in refreshments while enjoying the unique ambience of the transformed aircraft. Coach Airways is poised to become a global attraction which enchants guests with its fusion of retail and aviation, where imagination takes flight.

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