New Balance Celebrates “Grey Day” & Unveils “Moon Daze” Collection

Recently, New Balance is celebrated its “Grey Day” a day that pays homage to the new and classic expressions of the brand’s enduring legacy in the colour grey. To mark the day, the brand unveils new “Moon Daze” pack and MADE in USA Grey Day Collection, among other grey product offerings. In the late 1970s, grey was originally born as a solution for urban runners whose white shoes were getting destroyed by city conditions. 

New Balance Celebrates “Grey Day” by Honoring Its Timeless Grey Colour & Lasting Brand Legacy

The grey suede reinforced durability, matched the colour of asphalt, and fit seamlessly into consumers’ lifestyle. Countless iterations of grey product later, the connection between the colour and New Balance remains everlasting and endlessly versatile.

In tribute to Grey Day, the brand will release several exclusive new products including:

● A bespoke “Moon Daze” collection that will include versions of three classic New Balance silhouettes: the 550, 580 and 9060. Drawing inspiration from the future and prompting us to think further beyond our world, “Moon Daze” begs the question: What would shoes look like after walking on another planet? 

● A MADE in USA* capsule which outfits the 990v4, 990v6, 996, and 998, in grey hues. 

The brand will also launch a curated shop of existing grey footwear and apparel on https://www.newbalance.com.my/the-grey-shop/ 

The Grey Day “Moon Daze” collections

The Grey Day “Moon Daze” collections will be available at New Balance Pavilion KL and Sunway Pyramid store, and online at  www.newbalance.com.my starting from 12 May 2023. 

For the Made in USA collection, the U990TA4 is now available online and at Pavilion KL store. Other silhouettes from this collection will be released locally on later dates.

*Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater.

New Balance Malaysia Grey Day 2023

New Balance Malaysia Grey Day 2023

Get ready to experience the beauty and innovation of the Grey Day pop-up 2023. The New Balance Malaysia Grey Day 2023 pop-up, themed "Moon Daze" at APW Bangsar, Kuala Lumpur, from 12 May 2023 (Friday) to 14 May 2023 (Sunday) and get ready to immerse yourself in an array of interactive rooms, workshop*, and activities that promises to be an unforgettable experience for all sneaker enthusiasts and New Balance fans alike. There will also be an exclusive art installation by the Kuala Lumpur-based lighting artist, Jun Ong.

On 12 May 2023 onwards, don't miss the chance to get your hand on the Grey Day "Moon Daze'' pack, which includes exclusive variations of the 9060, 550, and 580 models. All available online and at the New Balance Pavilion KL store, while the 580 is exclusively available at the New Balance Pyramid store.  Also, if you purchase a pair from the ''Moon Daze '' pack at the participating stores (excluding online purchase), you can receive a set of complementary 'Moon Kit'**.

Date: 12 - 14 May 2023 (Friday - Sunday)

Time: 11.00 AM - 9.00 PM

Venue: APW Bangsar, Kuala Lumpur

This free pop-up is open to everyone to be a part of the celebration. Stay tuned to our Facebook page @NewBalanceMalaysia for more pop-up details. More info and updates on Instagram at @newbalance, @newbalancelifestyle, or Facebook at @newbalancemalaysia and include the hashtags #NewBalanceMY and #NBGreyDay2023.