ASICS SportStyle GEL-NYC™ Sneaker Reflect the Spirit of New York City

ASICS SportStyle announces the launch of the new GEL-NYC™ sneaker which was inspired by archived designs like the GEL-NIMBUS™ 3, GEL-MC PLUS™ V, and GEL-CUMULUS™ 16 shoes. These original design influences have been updated with modern materials and technologies to reflect the spirit of New York City. 

ASICS SportStyle GEL-NYC™ Sneaker Reflect the Spirit of New York City

ASICS running shoes from the early 2000s and the energy of New York City were influential for creating the GEL-NYC™ sneaker’s upper and color palette. The development for this project started with the GEL-NIMBUS™ 3 shoe and blended it with various embellishments from the GEL-MC PLUS™ V silhouette. These efforts allowed the SportStyle design team to reimagine the heritage sneaker with added dimension and new possibilities for color-blocking. 

The Black/Clay Grey, Cream/Steel Grey, and White/Ivy colorways feature muted, yet expressive palettes that reflect New York City’s iconic landmarks. The result of these reimagined features is a modern mashup of iconic running shoe design details from the ASICS archive to create something new.

For the midsole construction, the design team was intentional about choosing a shoe from the past ten years to contrast, yet still complement the upper. By using the GEL-CUMULUS™ 16 shoe’s tooling system, this sneaker features a modernized aesthetic and better cushioning properties. As a result, its combination of lightweight foams and rearfoot and forefoot GEL™ technology inserts create a softer and more comfortable underfoot feel.

The GEL-NYC™ sneaker will be available on asics.com and in select stores for RM 479.