KitKat® Ketupat Rezeki Dikongsi Bersama This Raya

Rezeki Dikongsi Bersama! Loving this Raya limited-edition KitKat® Ketupat that showcases the spirit of sharing and togetherness amongst Malaysians. A perfect balance of smooth milk chocolate and crispy wafer encased in a first-of-its-kind ‘Ketupat’ motif stamped onto the KitKat® 4-Fingers chocolate bars.

KitKat® Ketupat Rezeki Dikongsi Bersama This Raya

Well, Ketupat is an iconic Ramadan and Hari Raya delicacy, the intricate weaving pattern of Ketupat also represents Silaturrahim, a form of good relationship and friendship that is celebrated in Malaysian culture as well as Islamic traditions – signifying the spirit of “Rezeki Dikongsi Bersama” campaign. 

KitKat® Ketupat Rezeki Dikongsi Bersama Raya Campaign Launch

Mr. Frederic Porchet, Business Executive Officer of Nestlé Confectionery; Mr Chew Soi Ping, Head of Sales Nestlé MYSG; Dato' Adnan Pawanteh, Executive Director Corporate Affairs of Nestle (Malaysia) Berhad; Ms. Angeline Lim, Consumer Marketing Manager of Nestlé Confectionery; Mr. Jason Foo, Marketing General Manager, AEON Co. (Malaysia) Berhad; Ms. Toh Mei Yen, Group Division Managers, AEON Co. (Malaysia) Berhad; Ms. Janet Lee, Group Division Managers, AEON Co. (Malaysia) Berhad; MK K-Clique, Celebrity; and Nabila Razali, Celebrity  

KitKat® also collaborates with two local celebrities MK K-Clique and Nabila Razali for KitKat® “Rezeki Dikongsi Bersama” theme song featured in KitKat®’s latest Raya animated music video. The animated music video was inspired by the characters featured on the KitKat® Ketupat’s packaging which portrays diversity, togetherness and the joy of sharing ‘rezeki’ that bring people closer together during the festive season.

with Nabila Razali

MK K-Clique and Nabila Razali

Now we can also share their ‘rezeki’ by visiting the KitKat®’s YouTube channel, Facebook and Instagram and “LIKE” the KitKat®’s Raya music video featuring MK K-Clique and Nabila Razali. KitKat® will contribute RM2 for every "LIKE", up to a total of RM100,000, with all proceeds to go to selected charity organisations. Subject to terms and conditions.

Frederic Porchet, Business Executive Officer of Nestlé Confectionary explained that the KitKat® “Rezeki Dikongsi Bersama” Raya campaign aims to connect people via tasty, memorable KitKat® moments together.  The month of Ramadan and the upcoming Hari Raya celebration are equally meaningful times of the year for many Malaysians, regardless of race or background. It is a fantastic time to gather with families, neighbours and friends to cele-break all the joy and festivities of the season. Just like our catchphrase - “Have a Break, Have a KitKat”, it’s all about enjoying a break, having a wonderful time together and sharing ‘rezeki’ all around,” said Frederic.   

The Raya limited-edition KitKat® Ketupat comes in four unique collectible designs with each showcasing significant moments of Raya traditions making it the perfect Raya gift to share and ‘cele-break’ with friends and family. The KitKat® Ketupat is available in two different pack formats, KitKat® Ketupat 4-Fingers Multipack of 4 and KitKat® Ketupat 4-Fingers Multipack of 2.

KitKat® is also collaborating with popular contemporary fashion brand, Mimpikita to launch the limited-edition KitKat® x Mimpikita Raya Edition pack which includes a Luminarc drinking glass specially designed by Mimpikita with 2 packs of KitKat® Mini 9g Sharebags. These stylish glass mugs come in three exclusive designs to be collected. 

Nestle VIPs presenting RM10,000 donation to AEON Mesra

As part of the campaign, KitKat® also contributed RM10,000 to AEON Mesra, a community outreach initiative by the Malaysian AEON Foundation. This community outreach effort enables underprivileged children to enjoy shopping sprees at AEON outlets during the Ramadan festive season, and further spreading joy for the upcoming Hari Raya celebration. 

From 30 March until 2 April 2023, KitKat® is having its 4-day consumer roadshow at LG2 Central Avenue, Sunway Pyramid with exciting activities and offers not to be missed. 

For more information about KitKat® Ketupat “Rezeki Dikongsi Bersama” Raya Campaign, please visit 

Website: https://www.nestle.com.my/brands/confectionery

Facebook: https://www.facebook.com/KitKatMalaysia 

Instagram: www.instagram.com/KitKatMalaysia