Watsons K-Beauty Festa: I Got Seoul with Korea Tourism Organisation

Watsons offering A Holistic Korean Experience with ‘I Got Seoul’ And an Attractive Prize of a 5D4N Trip to Korea for Watsons Club Members! Hey recently, Watsons launched its first and biggest K-Beauty Festa “I Got Seoul” campaign in collaboration with the Korea Tourism Organisation (KTO) and supported by Korea Tourism Organization Malaysia Office. 

Watsons K-Beauty Festa: I Got Seoul with Korea Tourism Organisation

Partnering with some of Watsons’ exclusive, most loved and trusted K-Beauty brands, the K-Beauty Festa “I Got Seoul” is a month-long campaign happening from 23 February until 29 March 2023. The campaign aims to celebrate the aesthetic of Korean beauty product offerings from cosmetics, skincare, hair care and health care.

“With the current k-beauty trend in Malaysia, Watsons Malaysia offers a one-stop solution for all K-beauty fans’ needs. This is in line with our brand DNA to stay relevant, in-trend and aims to be the segment leader to provide our customers with the full Korean experience,” said Caryn Loh, Managing Director, Watsons Malaysia.

Watsons K-Beauty Festa: I Got Seoul with Korea Tourism Organisation

To kick off this mega campaign is Watsons Spend & Win contest where Watsons club members can stand a chance to win a 5 Days 4 Night (5D4N) trip to South Korea.

To participate, Watsons Club members need to spend RM120 & above on participating brands' products in-store & online in a single receipt. Elite members, will stand a chance to win two (2) times entry when they purchase RM120 and above. 10 lucky winners will be selected by submitting their entries at http://bit.ly/KBEAUTYFESTA

Caryn added, “The K-Beauty Festa mega campaign aims to reward and provide Watsons Club members a new shopping experience to shop around curated themes featuring brands across different categories in hopes that customers will keep coming back to discover more. Members are in for a treat because the trip to Korea will allow members to experience amazing spots during the beautiful spring season.”

“The rising global popularity of Korean Content – from K-pop to K-drama, to K-beauty continues to capture the hearts of Malaysians. We are delighted to be partnering with Watsons Malaysia to further elevate the Korean experience for Malaysians”, said Mr Moon Sangho, Managing Director, Korea Tourism Organization (Malaysia Office). 

Mr Moon added, “As 2023-2024 is designated Visit Korea Year, Malaysians can expect to experience more of Korea’s various charms.

Watsons K-Beauty Fiesta: I Got Seoul with Korea Tourism Organisation

On top of that, in conjunction with the mega campaign, customers can visit for a limited time only K-Beauty Festa “I Got Seoul” at Sentul Depot KL from 16 – 19 March 2023 and immerse themselves with K-brands and products through experiential offerings of beauty workshops, fun games, meet & greet sessions, Korean delicacies and many more. Look out for K-participating brands from skincare, cosmetics, personal care and health available to offer their experiential offering.

For more information on Watsons K-Beauty Festa, please visit Watsons Website at https://www.watsons.com.my/promo-k-beauty