Monki New Concept Store @ Pavilion, KL Opening Soon! Featuring Seven Sisters Salute Sisterhood

To all Monki fans, with  under  just  one  month  to  go,  Monki New Concept Store in Pavilion, KL is Opening Soon! Swedish fashion brand throws celebration of sisterhood, female empowerment, and local art scene when opening seventh Malaysian store on 3 December. Seriously! We can't wait! 

Monki New Concept Store @ Pavilion, KL Opening Soon!
Featuring Seven Sisters Salute Sisterhood

The  day  is  set  to  be  full  of  festivities  and  loaded  with  Monki  inspiration,  all  in  the  name  of  the  brand’s  mission to salute sisterhood, where all Monki friends of Kuala Lumpur are invited to celebrate. 

Monki wants to offer a different world of fashion, while also empowering young women across the globe to be themselves. This has been put into focus with the opening campaign “Seven Sisters Salute Sisterhood”, where Monki has teamed up with seven local female artists who have created works of art that speaks to what “Salute Sisterhood” means to them. 

Each artists’ work will be displayed in the new store, with smaller versions of their work made available to customers as a gift with purchase during the store opening. As  customers  enter  the  new  store  on  opening  day,  they  will  step  into  an  open  and  warm  world,  dubbed  “Dream  Weavery”. 

Featuring Seven Sisters Salute Sisterhood

The roster of artists includes established names such as Sharina Shahrin (Forbes Asia 30 under 30 in The Arts) as well as up-and-comers the likes of Tragikomedi and Florence Khoo. The campaign is a celebration of creativity, community and feminine power, with the specially commissioned artworks printed as posters to be given away to shoppers on event day.

Featuring Seven Sisters Salute Sisterhood 

Beyond support of the local art scene, this campaign aims to provide a safe space for women artists to express their vision on a global platform. Monki has commissioned an art installation from visual artist Nawwar Shukriah Ali, which will be available as a permanent fixture in-store. 

There will also be a few Gift-with-Purchases (GWPs) available in-store on event day, all lovingly crafted by women-led, local and independent businesses including soaps from Buih Co., candles from Self Supply, and beaded bracelets from Bead Classic. 

This  store  concept,  the  first  of  its  kind in Southeast Asia, weaves its soft yet impactful colours through every part of  the  store  –  from  floor  to  ceiling  –  enhanced  with  elements  such  as  a  Monki  chandelier, wavy accessory stands, and an impactful, minimalistic entrance area. 

Also  greeting  customers  is  an  eye-catching  and  colourful  in-store  installation.  This installation has been created by multi-disciplinary artist Nawwar Shukriah Ali, a collaboration highlighting the work between Monki and the local creative community. 

“When  Monki  briefed  me  about  Dream  Weavery  store  concept,  I  was  psyched to hear the dream part as I’m still on my journey in learning about dreams and the subconscious mind. Like how powerful your mind is that you have the universe inside you to make things happen, you are limitless and so magical.  So  the  work  is  about  something  cosmic,  about  being  whole  even  when we have multiple facets to us”, says Nawwar.

Monki will also offer gift cards to the first 100 inside the store, goodie bags, a  Monki  style  photobooth,  as  well  as  special  opening  day  discount.  Plus,  the  brand  has  teamed  up  with  local  female  small  business  owners,  whose  merchandise in the form of candles, soap bars and beaded bracelets will be available as gifts when customers spend a certain amount. 

The  new  concept  store,  the  first  of  its  kind  in  Southeast  Asia,  will  be opening on  3  December  from  11am,  with  the  festivities  going  on  until 10pm. 

Presenting the seven sisters saluting sisterhoodDianne TahirFlorence KhooNurul AtikaSarah Reza Shari JaffriSharina Shahrin  Shobhana NairRead more about the artists and the Seven Sisters Salute Sisterhood campaign on monki.com