Meta Launched #JomJagaPrivasi Privacy Education Campaign & Meta 1st Privacy Cafe in Malaysia

Recently, Meta launched it’s #JomJagaPrivasi campaign as part of its ongoing efforts to educate and encourage Malaysians to learn about privacy tools and resources on its platforms, empowering the public to take necessary steps to protect their privacy and secure their online accounts. This hybrid online and offline campaign will run for two weeks.

Meta Launched #JomJagaPrivasi Privacy Education Campaign & Meta 1st Privacy Cafe in Malaysia 

For three days between Friday, 28 October until Sunday, 30 October, Meta invites the public to visit its first ever physical pop-up Privacy Cafe at The Farm Craft, Bangsar South to hear from learn about how they can manage their privacy settings through engaging and immersive activities in person and getting tips from key opinion leaders (KOLs).

Meta's first ever physical pop-up Privacy Cafe at The Farm Craft, Bangsar South

At the Privacy Cafe, everyone can take a privacy quiz to gauge their knowledge on privacy controls and settings across Facebook, Instagram and WhatsApp. People can also participate in a lineup of interactive and immersive activities that encourages people to learn through play and gain knowledge on how to take control of their online presence through in-person education on privacy controls and resources. Once they have completed the activities, they will get to enjoy complimentary limited desserts and beverages. 

Meta's first ever physical pop-up Privacy Cafe at The Farm Craft, Bangsar South

“Protecting people’s privacy is the right thing to do for our community and our business. Everyday, people rely on our platform to connect with each other on Facebook, Instagram and WhatsApp, so it is important for people to understand what they share online. Which is why we are excited to launch the #JomJagaPrivasi campaign which will provide relatable and easy to understand ways for Malaysians to learn how to take control over their privacy settings,” said Nicole Tan, Country Director, Meta in Malaysia.

Nicole Tan, Country Director, Meta in Malaysia and Noudhy Valdryno, Head of Public Policy, Malaysia at Meta at the launch of #JomJagaPrivasi, Meta’s privacy education campaign

To make learning more interesting and engaging, people can play with an interactive digital experience, ‘Your Home’, that uses creative home design to help users demystify online privacy and create a Facebook experience that they’re comfortable with. People can also learn more about the privacy preference and controls on Instagram through an immersive Instagram AR Filter in collaboration with Florian Sabatier, an augmented reality (AR) creator who ventured into the extended reality (XR) space over 5 years ago and is now leading Holowisp, an agency focusing on AR marketing solutions.

Noudhy Valdryno, Head of Public Policy, Malaysia at Meta delivering his keynote speech

At the launch, Noudhy Valdryno, Head of Public Policy, Malaysia at Meta also debunk common misconceptions around online privacy on Meta technologies and Meta’s commitment and ongoing investments in developing new ways to honor people’s privacy by providing greater transparency and controls. 

“Earlier this year, we updated our Privacy Policy and also our Privacy Center to make it easier to understand and for people to know how to shape their experience with our products. We are committed to Meta’s vision for a privacy-focused platform, and this is why we continue to build tools to give people more transparency over how their data is used and we design every product and feature with privacy in mind,” said Noudhy.

The #JomJagaPrivasi campaign reaffirms Meta’s ongoing effort to enhance digital literacy and commitment to support local communities, particularly in equipping them with resources and tools to control what they share, learn about availability of privacy tools and features, personalize what ads they see and keep their account secure on Meta platforms.

People can also expect to meet local KOLs like Ceddy Ang, Tan Yuki, Gajendrabalan Chandra, Adam Muzam, Ori Yuanwei, Amira Sachie and Jessica Chaw who will be making an appearance at the pop-up Privacy Cafe to share their personal experiences and debunking common myths around online privacy.

Nicole Tan, Country Director, Meta in Malaysia delivering her keynote speech

“We encourage people to visit the physical pop-up Privacy Cafe and to take part in both online and offline educational activities over the next two weeks of the campaign to learn how to take charge of their online privacy. We hope the campaign will also demystify common misunderstandings about online privacy, answer questions and help people know how they can be in control of their information online,” Nicole concluded.

Meanwhile, Facebook Live sessions will be made available to help consumers understand and learn basics on online privacy. Follow Meta Malaysia’s Facebook page to stay up to date on more tips and online educational.