Guardian Gaya Squad 5th Anniversary & New & Exclusive Brands at Guardian Malaysia 55th Anniversary

Recently, Guardian Malaysia introduced a slew of new and exclusive brands in conjunction with its 55th Anniversary in October 2022. As part of Guardian Gaya Squad, we were given a special preview on the new and exclusive brands on offer in a special event to mark the 5th Anniversary.

Guardian Gaya Squad 5th Anniversary & New & Exclusive Brands at Guardian Malaysia 55th Anniversary

The Guardian Gaya Squad movement, an initiative by Guardian Malaysia to build relationship with customers through social media is now a key delivery channel for customers to access ideas and information for smart and healthy living.

Preview of new exclusive brands and products at Guardian 

I had a great time at this special Gaya Squad sessions. Love the small and intimate gathering, we have a unique opportunity to touch, feel and try the brand products and more importantly ask all questions that we need to ask to know the brand better. 

@sunshinekelly2988 Guardian Gaya Squad 5th Anniversary, new & exclusive brand pecial preview. Happy 55th Anniversary @guardianmy 💖 #guardianmy #guardiangayasquad #beautyblogger #friends #fyp #foryoupage #foryou ♬ Pump It - The Black Eyed Peas

“What started with a modest 200 square feet of trading space inside the Weld Supermarket, has over the last 5 decades become the leading pharmacy, health and beauty retail chain in the country, that has been voted the number one Malaysian-grown retailing brand at the recent 2021 Putra Brand Awards.  Today, Guardian has more than 520 stores all over the country, and a booming e-store and an app that is accessible 24/7,” said Angela Teo, Head of Marketing, Guardian Health and Beauty Sdn Bhd.

Preview of new exclusive brands and products at Guardian 

“Today, as part of our 55th Anniversary celebrations, we are introducing 24 new arrivals to our stores and to our Guardian Gaya Squad members.  These new and exclusive brands cover various product segments which include skincare, make-up, hair care, health and beauty.

Preview of new exclusive brands and products at Guardian 

“Furthermore, in conjunction with our 55th Anniversary celebration, Guardian will be offering fantastic promotions and offers from now until 30th October 2022.  In fact, we have 1,000 products that have a 55% discount on the 2nd item bought and many, many other promotional offers too,” added Teo.

Preview of new exclusive brands and products at Guardian 

“The Guardian Gaya Squad initiative which was launched five years ago is now widely accepted by our customers as a channel for the latest in health and wellness trends and products,” 

“We started the Guardian Gaya Squad as an important channel for the various new international and local brands that we sell instore to educate and raise awareness about their brand to our customers via the social media influencers that we invite to these sessions,” said Teo. 

“In this way, our customers learn more about the brands that we stock,” added Teo.

“It is really a win-win initiative for our customers who will get more in-depth info about the latest health and beauty brands in the market and the latest trends while our brand owners get brand exposure to raise the customer awareness,” Teo said.

“As part of our 55th Anniversary celebration we are proud of what we have achieved over the years and will continue to work harder because we are committed to help our customers afford a healthy and beautiful life – everyday,” concluded Teo.

Preview of new exclusive brands and products at Guardian 

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