Hey! Good news to sports enthusiasts! Decathlon KL City Centre New Flagship Store at Shoppes @ Four Seasons is set to become the first ever Decathlon store in the world that gives its customers more than just retail as it officially opens on 14th May 2022. Yours truly had a chance to preview before the opening so let’s check out what’s new and what’s in store!
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| Decathlon KL City Centre New Flagship Store at Shoppes @ Four Seasons |
Recently, Decathlon raised the bar and sets a whole new ball game for sports shopping as it launches the most disruptive sports experience ever in Decathlon’s history. Decathlon KL City Centre new flagship store promises customers a unique Sports Experience Centre that incorporates lifestyle elements such as physiotherapy services, fitness studios with workout classes, a healthy eating restaurant and the first ever hotpod yoga in Southeast Asia.
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| Decathlon KL City Centre New Flagship Store at Shoppes @ Four Seasons From left to right: Atul Gupta, Expansion Leader of Decathlon Malaysia; Arnaud Sauret, CEO of Decathlon Malaysia; Gilles Barrier, Deputy Head of Mission and First Counsellor of the French Embassy; and Ramzi Abbes, Store Leader of Decathlon KL City Centre at the pre-opening ceremony of Decathlon KL City Centre |
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| Arnaud Sauret, Chief Executive Officer of Decathlon Malaysia |
“Decathlon KL City Centre will be the new disruptive business model; this concept is a first test for Decathlon Malaysia and also first in the world in Decathlon history. As Decathlon Malaysia, we adapt our business model to Malaysia and Malaysians. We launched our production “Made in Malaysia”, we do business with Malaysians, we complete our exclusive offer – yes, we design and conceptualize our own products with a R&D centre of 300 designers and 850 engineers - with our local partners which projects across our products and services. We achieve our mission, locally and we are different in this market. We adapt to the local sport market and we are here to make sport accessible to more sports lovers in Malaysia.” said Arnaud Sauret, Chief Executive Officer of Decathlon Malaysia.
First-of-its-kind
experience
At this
new flagship store, sports enthusiasts literally scored a touchdown as they can
now discover, explore and grow their passion under one roof. For a holistic
experience, customers can test and buy the best sports products in the market
on the spot, while at the same time discover and practice it at their premises.
Complete with
extraordinary sports classes, customers can ultimately challenge and train
themselves at the store and then recover and maintain their physique with the
assistance of on-site physiotherapists and healthy food. Aside from this, the
store also acts as a platform for sports lovers to come together to share their
passion and grow their love for sports by playing, eating and chilling with
other like-minded athletes.
The
service offered by Decathlon enables sports fanatics to try a product on the
spot before making the purchase. Decathlon KL City Centre provides the space
for customers to do so with their various workout and sporting classes offered.
Building
a Sustainable Sports community
Arnaud
added that Decathlon also aspires to build a sustainable sporting community
through this flagship store and urged customers to join the MY Decathlon Club
and make full use of not one, not two, but three Decastudios that are ready to
receive passionate souls brimming with smiles and energy.
Decathlon
partners with Manic Studio by Evomania and Hot Yo Studio to give members a
world-class workout experience. What’s more, Decathlon also partnered with
Protech, Evomania Nutrition, and Garmin to give customers the best of other
sporting brands.
Aside
from this, members will also enjoy exclusive membership benefits. “This
membership programme is designed to build a community of sports loving people
around Decathlon products and services. Through this membership, we want our
members to live the Decathlon experience to the fullest,” said Arnaud.
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| Physiowerkz – a Movement Dysfunctions Centre |
As the
saying goes – no pain, no gain!
In
Decathlon, there is one thing the team lives by – after the effort comes the
comfort! What better way to rest those fatigued muscles and rub the soreness
away than by relaxing in luxurious comfort? In that aspect, Decathlon KL City
Centre is all set to envelop customers in peace and serenity with its specially
designed bathrooms and changing rooms that is not only made to cleanse the body
but also the mind.
Besides, there are two medical rooms by Physiowerkz – a Movement Dysfunctions Centre, equipped and ready to tend to pain, disabilities and other movement related problems.
This is
done with their innovative Physiowerkz Movement Analysis and Treatment
System (PMAT), that has been designed to accurately diagnose and help
patients understand what sort of treatment their body actually needs. In
addition, customers can also have a full body check-up when visiting the store
to achieve maximum performance while engaging in their favourite sport.
After all
that hard work, there is nothing better than recuperating and replenishing what
the body lost with healthy food. Together with the healthy food partner Agrain,
they opened up its first healthy restaurant in Decathlon KL City Centre, both
brands are on a mission to make eating healthy simple and accessible.
With food
that is oven-baked only, most of the ingredients used are sourced directly from
local farms in Malaysia and the sauces made from scratch in-house. Agrain also
advocates for inclusivity in its food by catering to all diet preferences be it
vegan, vegetarian, halal and the list goes on.
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| Decathlon KL City Centre New Flagship Store at Shoppes @ Four Seasons |
Aside
from the physical store, Decathlon also has their very own mobile app that
makes it even more convenient and accessible to all. This was done as part of
its digital transformation efforts and a bid to keep up with technological
times. With everything that Decathlon has to offer – both online and offline,
this sports experience is going to turn a non-fan into a sports fan.
Do not forget to check out these promotions in store, in conjunction with the store’s opening. For more details and updates about Decathlon KL City Centre New Flagship Store at Shoppes @ Four Seasons, please visit Decathlon Malaysia Website, Facebook, and Instagram
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