Something exciting is happening! As the country reopens its borders to boost the country’s economy, Eatcosys, a multi-disciplinary foundation company, is launching its first F&B festival BoozeFest Kuala Lumpur through its subsidiary brand Boozeat showcasing premium spirits and wines with gourmet menu from 12 – 14 May at the InterContinental Kuala Lumpur Hotel to revive the industry.
BoozeFest Kuala Lumpur at InterContinental Kuala Lumpur Hotel |
The three-day festival is organized through a collaboration with local spirit brand owners, distributors and wholesalers boasting a wide variety of blends from established brands such as Singleton, Mortlach, Dewar’s, Aberfeldy, Glenfiddich, Balvenie, Cloudy Bay, Lillet, Bombay Sapphire, Perrier-Jouët, Cointreau, Botanist Gin, and many more.
Why BoozeFest? |
Eatcosys is also partnering with local restaurants, bars and cafes including The Crane KL, Puteh Beach Bar, Bestow and Terra Bar KL, Halley Dim Sum, and Union Artisan Coffee to curate a unique menu of alcohol-infused tapas, dim sum, cakes, and pastries, specifically for the festival.
“BoozeFest Kuala Lumpur is a platform for brand owners, distributors and wholesalers to boost their brands’ visibility, widen their customer base and offer a value-for-money experience to pandemic-fatigued consumers,” suggests Tham Lih Chung, Founder and Group Chairman of Eatcosys Sdn. Bhd.
BoozeFest Ticket Pricing |
With two sessions daily, the festival promises attendees with unlimited tastings of over 30 brands of first-rate whisky, wine and cocktails, as well as a series of exclusive masterclasses and cocktail making sessions by the respective brand ambassadors and connoisseurs to inculcate an appreciation for the alcohol industry and culture among the drinking community.
Other activities during the festival include the bidding of 12 bottles of the Royal Salute 21-Year-Old Richard Quinn Edition, starting at RM900 per bottle (current RSP starts from RM1,200). Inspired by fashion and print designer Richard Quinn, the sought-after whisky uses 31 fine malts to indulge drinkers in an exquisitely floral finish.
Tickets for Boozefest Kuala Lumpur are available at https://www.ticket2u.com.my/event/27037/boozefest-kl-2022 at RM248 for the afternoon sessions and RM298 for the evening sessions. Group purchases of two (2) or more tickets start from RM198. Attendees will receive goodie bags with merchandise and vouchers worth up to RM1,000, and a chance to win attractive prizes in the lucky draws at the end of each session.
Attendees will also receive a designated promo code to hire a personal driver from Buddy Driver by SOCAR, after each session as a measure to promote responsible drinking. The first 30 bookings from each session are free.
“The festival is aligned with the Eatcosys mission to reinvigorate the F&B sector post-pandemic while building a robust ecosystem to uplift our communities and stakeholders,” notes Tham. “Last December, we launched Malaysians Eat Out (MEO) via the FoodAdvisor app to simultaneously encourage dine-ins and provide brand visibility and discoverability for F&B operators.”
Eatcosys also operates digital platforms such as FoodAdvisor, VMO, MyCookingStory, FeedMyGuest, and Boozeat, the latter a one-stop e-commerce platform offering customers a broad selection of spirits and other alcoholic beverages at competitive prices, with door-to-door delivery and/or same-day delivery for customers within the Klang Valley region.
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