ASICS SPORTSTYLE ART IN MOTION Collection

ASICS SPORTSTYLE unveiled its latest ART IN MOTION COLLECTION – a limited edition collection featuring three iconic ASICS SPORTSTYLE models, each taking on an exclusive design by a local Southeast Asian artist.

ASICS SPORTSTYLE ART IN MOTION Collection 

Following the GEL-LYTE III 30th anniversary campaign in 2020 where ASICS collaborated with 30 artists across Southeast Asia to put their creative spin on the iconic silhouette as artwork pieces, the ART IN MOTION COLLECTION BY ASICS SPORTSTYLE spotlights three creatives returning to collaborate for a collection designed and produced for Southeast Asia.

ASICS SPORTSTYLE ART IN MOTION Collection Launch

This collection marks ASICS SPORTSTYLE’s commitment to uplifting the creative community and culture across the Southeast Asia region by providing local creatives with a platform to showcase their craft. 

Kenji Chai x ASICS GEL-1130™

Kenji Chai x ASICS GEL-1130™

A unique spin on the classic GEL-1130™, the sneaker features an army camouflage pattern in the artist, Kenji Chai’s signature “Chaigo” colourway. As Kenji’s iconic alter ego character, “Chaigo” (Mandarin for stray dog) was created to capture his own story of survival on the streets to bring positive energy to the public. With a strong desire to connect with people through his art, he hopes to inspire others to never stop chasing their dreams.

Kenji was born and raised in the city of simplicity, Sandakan, and currently lives in Kuala Lumpur. With over 10 years of graffiti experience and having worked with brands such as Netflix, Tiger Beer, Uniqlo and Volkswagen, Kenji has marked his legacy in cities all over the world, including Hong Kong, Singapore, Korea, China, and Taiwan. He was also previously featured in the Malaysia Book of Records for creating the tallest graffiti mural in Kuala Lumpur.

Tobyato x ASICS NOVABLAST™

Tobyato x ASICS NOVABLAST™

Drawing inspiration from the ancient Chinese philosophy of yin and yang, the NOVABLAST™ features an asymmetrical black and white design with a pop of pink and interchangeable velcro patches on the shoe tongue. Designed by artist tobyato, it explores the delicate balance between black and white and the co-dependency between opposite elements- which discovers a synergy that is nothing short of exceptional. The bold flowing tiger stripe motif on the shoe’s upper pays homage to the traditional Chinese belief that a tiger's breath creates the winds around the world, mirroring the flow of creativity throughout the world.

Tobyato is an illustrator and visual artist over many mediums. As a lover of street culture, he has had the opportunity to work with brands such as ASICS, G-SHOCK, Shake Shack, and Levi’s among others, steadily building a body of work that exemplifies the value of artist brand collaborations.

Irin x ASICS JAPAN S™

Irin x ASICS JAPAN S™

Mirroring the aesthetic of a heritage basketball sneaker, the JAPAN S™ gives your feet and your mind a lift for every move. Incorporating her characteristic doodles, artist Irin Ariyatanaporn (Ann) brings varied textures and hues to the shoe to reflect the history of basketball materials. From rough, traditional leather to the smooth, present-day ball and a cream colourway representing the indoor court, the JAPAN S is reimagined with a modern lens.

Irin Ariyatanaporn (Ann) is a Thai architect and professional doodler passionate about a variety of design disciplines - Architecture, Murals and Graphic Design. She is most well-known for her mural art for Starbucks Reserve Chao Phraya Riverfront store in Bangkok and her book, "Irin café illustration Sydney", which is inspired by her love for coffee and cafes. 

ASICS SPORTSTYLE ART IN MOTION Collection 

The ART IN MOTION BY ASICS SPORTSTYLE COLLECTION retails for RM599, RM499, and RM399 for NOVABLAST™, GEL-1130™ and the JAPAN S™ respectively. It is available for purchase at ASICS.COM, ASICS stores, and Foot Locker Sunway Pyramid.

For more information about ASICS SPORTSTYLE ART IN MOTION Collection, please visit https://www.asics.com/my/en-my/mk/art-in-motion or ASICS Sportsstyle Malaysia Instagram #ArtInMotionCollectionMY #ASICSSportstyleMY #ArtInMotionMY