After two years of Raya Puasa celebrations in lockdown, finally this year we get to meet and celebrate with our loved ones and friends. I am sure most of you are excited and busy preparing for it. Some might want to get new jewelries to make it more vibrant and some sprakles. I have some good news to share, HABIB just kicked off its annual Hari Raya campaign themed Rantaian Kasih from 4th April until 15th May 2022 at all showrooms nationwide.
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| HABIB Rantaian Kasih 2022 Raya Collection |
HABIB Rantaitan Kasih 2022 Raya Collection was launched at its biggest outlet in Pavilion Bukit Jalil on the 5th of April 2022. It was officiated by Dato Sri Meer Habib, Executive Chairman of HABIB Group and Datin Sri Zarida Noordin, Executive Director of HABIB Group and was attended by customers of HABIB, supportive members of the media and Malaysian celebrities.
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| HABIB Rantaitan Kasih 2022 Raya Collection was officiated by Dato Sri Meer Habib, Executive Chairman of HABIB Group and Datin Sri Zarida Noordin, Executive Director of HABIB Group |
The HABIB Raya campaign is one that many look forward to for an exciting range of exclusive collection that are made available only at HABIB showrooms like the Oro Italia 916 gold collection, handcrafted in Italy. During this season, customers will be spoilt for choice from gold jewellery, diamonds and gemstones.
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| Dato Sri Meer Habib, Executive Chairman of HABIB Group with models at the launch of HABIB Rantaian Kasih 2022 Raya Collection |
This year’s design incorporates a good mix of modern, contemporary with heritage designs by including elements of songket. As a homegrown heritage brand, HABIB is always proud to support and showcase our rich tradition and heritage from our creative local talents.
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| HABIB Rantaian Kasih 2022 Raya Collection |
The songket was selected for its intricate details, bright colours and fine craftsmanship with its technique of weaving the different threads to make beautiful art. This requires highly skilled, creative and experienced talents, similar to a jeweller having highly skilled designers and craftsman to create every piece of jewellery.
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| Dato Sri Meer Habib, Executive Chairman of HABIB Group |
When customers come to our showrooms, they have put their trust on our brand to deliver the best quality and they are excited to see new unique designs that are modern yet timeless. To reciprocate, a lot of effort is put in to ensure we offer the best collections, at top notch craftsmanship. Most importantly, we ensure our designs cater to a wide customer base at competitive prices. Over the years, customers have become more sophisticated when buying jewellery. Many chose quality over a bargain and we will continue to ensure that we meet their expectations and produce only the best.”
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| Dato Sri Meer with HABIB New Brand Ambassadors Anzalna Nasir & Erin Adlin |
HABIB Rantaitan Kasih 2022 also features 2 new brand ambassadors; Anzalna Nasir, talented local actress; joined by beautiful, young inspiring businesswoman, Ms. Erin Adlina as the new faces of Raya. They were chosen for their great personalities – strong, driven and family oriented, on top of their love for fashion. Rantaian Kasih by HABIB will be celebrated in all HABIB showrooms from 4 April to 15 May 2022.
The Rantaian Kasih collection was presented in a fashion showcase featuring exclusive diamond sets, Oro Italia 916 gold jewellery, multi-coloured precious gemstones set in 18k white gold, beautiful bold floral brooches, long chains studded with diamonds, diamond bangles with songket inspired motives, stackable diamond rings, as well as bracelets sets with matching rings.
The latest line of Oro Italia 916 gold jewellery includes double layered long chains with large modern pendants being the trend this year. Bangles and bracelets in a variety of designs cater to all market segments, from the popular Amore, Grafetta and more. For the gentlemen, a wide selection of Butang Baju Melayu and rings in diamonds and coloured gemstones set in silver palladium are offered at various of price points.
Excitement is also in the air for the children’s collection which include anklets, chains, bracelets, bangles, pendants and earrings in modern designs. Matching mother daughter sets are also available.
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| HABIB Kampung House Collection Gold Wafer |
This year, HABIB released a limited edition Kampung House collection of gold wafer coins in 999 gold. The gold wafer coins come in 5 exclusive rumah kampung designs, in bright coloured songket-designed sleeves.
Rumah Perabung Lima: The Perabung Lima kampung house is found in the state of Kelantan. The word “Lima”, meaning five, originated from its style of roof that resembles a five-sided pyramid.
Rumah Kutai: The Rumah Kutai is carved with decorative elements on the awning, door and other parts of the house.
Rumah Minangkabau: Legendary for its unique curved roof design, Negeri Sembilan’s pride.
Rumah Tradisional Melaka: Famous for its iconic ‘tangga batu’, covered with stunning colourful tiles of flora and fauna motifs.
Rumah Serambi: A traditional Malay house decorated with fine carvings of ‘bunga kerawang’.
These coins can be purchased individually at RM118 per piece or a set of five that comes in a beautiful display that emulate a wooden wall at RM590. To make this Raya a special one, these gold wafer coins will be a stylish option of giving duit raya. It is also a great way to instil interest in gold investment and to expose the younger generation to history and culture.
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| Abu Shaef, Celebrity Stylish Demo Some Styling Tips for Hari Raya |
Another special highlight at the launch is a styling session by Malaysian celebrity stylist Abu Shaef sharing tips on making sure your Raya look is on point.
For more information and updates about HABIB Rantaian Kasih 2022 Raya Collection, please visit HABIB Jewels Website, @habibjewelsofficial on Instagram and Facebook @HABIB
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