Celebrating Family & Togetherness with Subway Satu Kaki Lebih Mesra

This Ramada, Subway Malaysia celebrates family and togetherness with the launch of its 1-foot closer or Satu Kaki Lebih Mesra campaign. In a series of heartwarming videos, featuring people from different walks of life, the restaurant brand highlights the importance of sharing and kindness in the community. 

Celebrating Family & Togetherness with Subway Satu Kaki Lebih Mesra 

  

One video features conflicts and dynamics in the workplace that can be overcome with patience, while other videos showcase families and couples practising forgiveness in time for a peaceful and fulfilling Ramadan. 

Beginning on 30 March 2022, Subway restaurants in Malaysia will also introduce seasonal offerings for the whole family, including the Italian B.M.T.™, Roasted Chicken, Steak & Cheese, Chicken Teriyaki, and Chicken Slice at only RM19.00 for a footlong.

As part of the new campaign celebrating the spirit of togetherness and local culture,  Subway Malaysia is excited to introduce to the world its new mascot: the lovable, relatable Sabweh character. 

A beautiful brainchild of social media art sensation Ernest Ng, known for his ‘Don’t like that la bro’ comic series, Sabweh will make his debut across Malaysia with limited-edition Raya packets, available for guests to redeem in-restaurant with any purchase from 13 April onwards.

Guests can come on the 1-foot closer journey with Subway this Ramadan on Subway Malaysia’s Instagram and Facebook pages to celebrate the season of forgiveness and togetherness.