#MelRoars AEON x Melinda Looi CNY Collection

Hey! How's your CNY preparation going on? Have you bought your CNY clothes? Recently, yours truly had an opportunity to attend #MelRoars AEON x Melinda Looi CNY Collection launch at AEON Mall Taman Maluri. #MelRoars is an AEON exclusive paying tributes to heritage and tradition. Let's check out the collection!

#MelRoars AEON x Melinda Looi CNY Collection 

Roaring towards the COVID-19 endemic, AEON CO. (M) BHD (AEON) announces an exclusive with one of fashion’s most decorated Malaysian designer, Melinda Looi. Lunar New Year celebration is set to be more cherished this year with the #MelRoars collection, inviting us to experience the best of heritage and fashion while making memories together.

 (From lefti) Melinda Looi, Sunny Setiawan, Ketua Pegawai Operasi (Chief Operating Officer) AEON, and Jason Foo, Pengurus Besar Strategi Pemasaran dan Komunikasi, AEON (General Manager, Marketing Strategy and Communications) at the launch

The #MelRoars collection is an accessible ready-to-wear assemblage that honours the Year of the Tiger with three types of Panthera tigris-inspired pattern fused in rich Peranakan influence: eccentric batik inspired stripes, vivid geometric Peranakan tiles, and delicate ancient floral juxtaposition with a concealed tiger's expression.

"Realising that this will be a memorable Lunar New Year celebration in the COVID-19 era, we have planned for #MelRoars to be matched with the best of AEON's seasonal celebration. It is not by chance that we partnered with the very talented Melinda Looi who is also helming the Malaysian Official Designers Associations, MODA as its President. Well documented for her avant-garde and retro-style designs, #MelRoars gives this festive season a distinct heritage touch, suggesting that we embrace our Malaysian legacy," said Low Ngai Yuen, Chief Merchandise and Marketing Officer of AEON.

#MelRoars AEON x Melinda Looi CNY Collection Launch at AEON Taman Maluri

#MelRoars trunk show is attended and graced by Sunny Setiawan; Chief Operating Officer of AEON, alongside media partners and influencers, Sandy Tan, Chief Executive Officer of Optimax Specialist Centre and Yan Lim, Chief Executive Officer of Ioli Communications Sdn Bhd to name a few.

You can check out the collection online at AEON Lifestyle: https://lifestyle.myaeon.com.my/special-campaign/MelRoars-1

There are also additional on-site demonstrations of putting together the season’s ideas with makeup partner, Shiseido.

with Melinda Looi, Malaysian Designer 

The #MelRoars collection is available at eleven (11) AEON outlets throughout Malaysia at Taman Maluri, Bandar Utama, Mid Valley, Bandar Puchong, Metro Prima, Seremban 2, Tebrau City, Cheras Selatan, Queensbay, Bukit Tinggi, and Bandaraya Melaka, as well as online at AEON Lifestyle.

For more information about #MelRoars AEON x Melinda Looi CNY Collection please visit AEON Retail Website, Facebook, and Instagram