Fareha Holdings with Newsfeed Media Memorandum Signing Ceremony

It was a White Hi-Tea event at Fareha Holdings with Newsfeed Media Memorandum (MoU) Signing Ceremony. Fareha Holding Sdn. Bhd. is Newsfeed Media’s client with the highest total offline marketing investment amounting to RM3,727,075.00. Congratulations to both Newsfeed Media and Fareha Holding Sdn. Bhd.

Fareha Holdings with Newsfeed Media Memorandum Signing Ceremony

Newsfeed Media is a branding, marketing, and advertising company that has been operating since January 2020. They help SME entrepreneurs compile and carry out marketing, branding and advertising plans, especially through offline medium. 

Fareha Holdings with Newsfeed Media Memorandum Signing Ceremony

During the ceremony, Chief Executive Officer of Newsfeed Media, Norzira Syarini Mohammed Pauzi shared how the company help SMEs to revive their business especially during the pandemic. According to Puan Norzira Syarini, this ceremony was also held as a sign of appreciation to Fareha Holding Sdn. Bhd. after the cooperation of both parties since August 2020. 

Fareha Holdings with Newsfeed Media Memorandum Signing Ceremony

In 2021, Fareha Holding Sdn. Bhd is our client with the highest total investment in offline marketing of RM2,238, 835.00 and this year again Fareha agreed to continue offline marketing through radio medium amounting to RM1.5 million making the total marketing cost invested worth RM3,727,075.00 so far this,” Norzira Syarini.

Chief Executive Officer of Newsfeed Media, Norzira Syarini Mohammed Pauzi 

According to her, apart from radio, Fareha also trusted her company to organize the appearance of the FAREHA brand in interview programs on several TV stations including TV3, RTM, Tvalhijrah, put up billboards on highways and in the city, broadcast in local newspapers and mainstream as well as many other marketing mediums.

(from left) Director who is also the Founder of Fareha, Nurul Fareha Anuar and Chief Executive Officer of Newsfeed Media, Norzira Syarini Mohammed Pauzi 

Fareha has proven that local products and SME entrepreneurs with tudung bawal anti-kedut priced at RM27 a piece are able to create a brand to an extraordinary level and be known throughout the country, and even get the first place in the hearts of hijab lovers.

Meanwhile, the Managing Director of Newsfeed Media, Mohd Afiq Abu Hasan hope that more entrepreneurs will be able to conduct marketing in a more organize and strategic ways. Entrepreneurs who invest a high amount for marketing will not necessarily be able to introduce their brands well and be known, if not done strategically.

Clearly, offline marketing is also still relevant, especially in building public or consumer trust, increasing credibility and being more trusted for its authenticity compared to online marketing which can be uploaded, changed, and deleted at any time.

Symbolic of the MoU signing ceremony, the Director who is also the Founder of Fareha, Nurul Fareha Anuar was present to sign a mock check replica amounting to RM3,727,075.00. In addition, she was also presented with the trophy ‘The Most Outstanding Brand 2021’ organized by Newsfeed Media.

For more information about Newsfeed Media, please visit their Website, Facebook, and Instagram