JACK ‘n JILL Potato Chips Asam Pedas Ikan

Waaa! Best nyer JACK ‘n JILL Potato Chips Asam Pedas Ikan ! If you love spicy and savoury you must not miss this yo! This is the new limited-edition flavour inspired by local Malaysian cuisine that’s completely unexpected yet exciting – Asam Pedas Ikan. The savoury dish with its spicy and sour tanginess hits the spot with every Malaysian, and the same zesty flavour will surely be a hit with the new JACK ‘n JILL Potato Chips flavour. 

JACK ‘n JILL Potato Chips Asam Pedas Ikan

The new flavour launch is part of JACK ‘n JILL Potato Chips’s campaign, Waaajah Baharu, Waaa Asam Pedas Ikan, Waaa Bestnye! Also a highlight of the campaign is the new packaging for the entire JACK ‘n JILL Potato Chips range, which will reveal a more modern, clean and vibrant design focusing on the flavours.

JACK ‘n JILL Potato Chips Asam Pedas Ikan

This is the second local Malaysian flavour launched by JACK ‘n JILL Potato Chips. The first local flavour – Sambal Udang – was revealed in 2020 as part of its ‘Temanmu Selalu’ campaign to celebrate JACK ‘n JILL Potato Chips’s timeless connection with Malaysians since 1984, offering delicious flavours and great crunch with every bite. To ‘teman’ Malaysians on their snacking adventures, JACK ‘n JILL Potato Chips continues with the launch of Asam Pedas Ikan with that familiar tangy flavour and great crunch with every bite.

JACK ‘n JILL Potato Chips Asam Pedas Ikan

Staying true to its commitment for quality ingredients, JACK ‘n JILL Potato Chips Asam Pedas Ikan is made from fresh natural potatoes perfectly sliced in a V-Cut shape for a crunchier texture, and flavours inspired by the traditional Asam Pedas Ikan dish. It is then fried till the best crisp to give you that mouth-watering spicy kick with a savoury hint of fish – just like Asam Pedas Ikan!

JACK ‘n JILL Potato Chips Asam Pedas Ikan

“Following the successful launch of our Sambal Udang flavour last year, we are thrilled to continue on this local flavour journey with JACK ‘n JILL Potato Chips Asam Pedas Ikan flavour. We hope that this new flavour will continue to be the ‘Temanmu Selalu’ snack fix to our Malaysian fans who will find that it is Waaa Bestnye! The new packaging is also an invigorating change with its modern outlook to showcase the flavour profile more prominently,” says Maria Sarah Albert, General Manager of URC Snack Foods Malaysia.

To commemorate the launch of JACK ‘n JILL Potato Chips Asam Pedas Ikan and the new packaging design, JACK ‘n JILL is inviting fans to enjoy a bowl of Asam Pedas Ikan at participating warungs nationwide. 

On 13 November 2021, bring a proof of purchase of JACK ‘n JILL Potato Chips Asam Pedas Ikan (dated between 15 Oct 2021 to 13 Nov 2021) to redeem a take-away set meal consisting of a serving of Asam Pedas Ikan with rice

On 13 November 2021, bring a proof of purchase of JACK ‘n JILL Potato Chips Asam Pedas Ikan (dated between 15 Oct 2021 to 13 Nov 2021) to redeem a take-away set meal consisting of a serving of Asam Pedas Ikan with rice. This initiative is not only to remind consumers to support local flavours but also the local stalls, especially during this season of prolonged lockdown. More information can be found on the brand’s Facebook page @jnjpotatochips.

JACK ‘n JILL Potato Chips is also pleased to continue the collaboration with singer-songwriter and Anugerah Juara Lagu champion Naim Daniel for the second year, who will be championing the new launch. “I am so happy to see that my favourite potato chips brand now comes in new cool look. The design is unique; the flavour profile really stands out. It makes me want to have a bite now! I also love the new Asam Pedas Ikan flavour, a local favourite of mine! It’s so satisfying munching on it – Waaa Bestnye!”

The JACK ‘n JILL Potato Chips Asam Pedas Ikan flavour is now available in stores nationwide.  

For more information about JACK ‘n JILL Potato Chips Asam Pedas Ikan, please visit JACK ‘n JILL Facebook and Instagram 

#JacknJillPotatoChipsAsamPedasIkan

#JacknJillPotatoChipsWaaaBestnye 

#JacknJillPotatoChips

#sapotlokal