Video as a Powerful Communication Tool: 4 Reasons Why

Videography has fast embedded itself as an indispensable communication tool in today’s generation; we see it constantly on our televisions, social media, advertisements or even day-to-day messaging. Just look at the most popular social platforms such as YouTube, Instagram and Twitter, or messaging applications like Telegram and WhatsApp—all user interfaces have integrated video sharing elements to facilitate seamless video recording and uploading. Wonder why there’s such a hype around videos? Here are four main reasons to consider.

Video as a Powerful Communication Tool: 4 Reasons Why

Videos evoke emotion

As far back as the Russian Revolution, world leaders have been fascinated by the power of film as propaganda and educational tool geared towards a mostly illiterate population. The magic lies in the medium’s uncanny ability to elicit strong emotions that translate into action. Despite being shed of such sinister undertones, the current function of videos has largely remained the same. 

By focusing on human expressions and behaviour on screen, film puts viewers in the shoes of someone else, creating an entirely new experience and memory in their subconscious, hence modifying their views towards certain topics or products.

This explains the growing popularity of corporate video production, as local companies look towards videography as a more friendly and organic way of delivering certain messages to clients or employees, so as to promote a more humble and universal brand image.

Videos provide a unique messaging style

Video making or sharing can also become a creative outlet. Rather than wracking your brain to come up with witty one-liners or conversation boosters, simply sending a short video message of something you’re doing or an amusing clip is an effective way to revive a dying conversation or start a fresh one. 

On a wider scale, companies that have videos as the forefront of their marketing campaigns are able to add new dimensions to their product, be it by using a whimsical animation to enhance brand image or by using AR/VR to bring a 2D product to life. If you’re a local brand seeking to up your marketing communication game, check out this top animation studio or one of the augmented reality Singapore companies.

Videos enable non-verbal communication

Moving clips are rapidly rising above other classic means of interaction like images, podcasts and the written word—and for good reason. Unlike other mediums which cater to only a single sense such as sight or sound, videos aptly deliver both simultaneously. 

Given that an important aspect of human communication lies in body language cues, videos are able to capture such nuances and depth into whatever message you seek to convey. While text can only rely on word choice, punctuation and emojis to create tone, videos help viewers nail the right verbal tone and visual cues instantly. 

Videos enhance social communication

In light of the recent pandemic restrictions, video calling applications such as FaceTime, Discord and House Party have become veritable life savers. Not only can group calls recreate the experience of sitting around a table with friends, they can also function as efficient platforms for more formal settings like business meetings. 

Revolutionising the way companies are run, video calls boast an unparalleled convenience and ease of usage. Applications such as Google Hangouts and Zoom are the go-to for online company discussions, which prove even more valuable than in-person meetings as they are able to connect individuals internationally without requiring them to leave the comfort of their own home.