Taiwan Expo 2021 Online Opening Ceremony in Malaysia

Congratulations to Taiwan Expo in Malaysia 2021 Online Opening Ceremony today! I’m sure many of you would like to know and check out what are the new innovations and products from Taiwan right? Continue to read to find out the products and technologies from 160 companies in this expo.

Taiwan Expo in Malaysia 2021 Online Opening Ceremony

From Left to right: Elina Lee, Executive Vice President of TAITRA; Cynthia Kiang, Director General of Bureau of Foreign Trade, Taiwan (R.O.C); Leonor Lin, President and CEO of TAITRA; James C.F. Huang, Chairman of TAITRA; Simon Wang, Executive Vice President of TAITRA; Sharon Ho Swee Peng, President of Malaysian Friendship and Trade Centre, Taipei; and Saudah Mat Isa, Director of Trade, Malaysian Friendship and Trade Centre, Taipei

Well, for those who has been following by blog will realized that I have been covering a lot about Taiwan Excellent and their virtual expos. Last year we shared about Taiwan Excellence x WCIT 2020 with Smart Taiwan Virtual Pavilion. It was a success.

Taiwan Expo in Malaysia 2021 Online

For this year, the Taiwan Expo in Malaysia 2021 Online garnered attention from over 200 Malaysian business with more than 1,000 registrations for online business matchings. Some of the most prominent buyers include BIG Pharmacy Healthcare - the top three pharmacy chain stores in Malaysia, Intercon - the leading FMCG distributor of halal food, and myNews Retail - a retail convenience store. This online expo has ignited Taiwan-Malaysia business opportunities via the eye-catching 3D virtual exhibition live for 1 month.

Opening Ceremony Speech by James C.F. Huang, Chairman of TAITRA

To celebrate the grand opening of the expo, James C.F. Huang, Chairman of TAITRA, Cynthia Kiang, Director General of Bureau of Foreign Trade, Taiwan (R.O.C), Sharon Ho Swee Peng, President of Malaysian Friendship and Trade Centre, Taipei, and Sharimahton Mat Saleh, deputy CEO of MATRADE sat down together for a “kopi” session taking about the future of Taiwan-Malaysian cooperation.

Kopi Session About the Future of Taiwan-Malaysian Cooperation: James C.F. Huang, Chairman of TAITRA, Cynthia Kiang, Director General of Bureau of Foreign Trade, Taiwan (R.O.C), Sharon Ho Swee Peng, President of Malaysian Friendship and Trade Centre, Taipei, and Sharimahton Mat Saleh, deputy CEO of MATRADE 

James Huang mentioned that under the influence of the pandemic and the China-US trade war, the global supply chain has to be restructured. Malaysia’s role as a strong base electronic machinery and semiconductor manufacturing coupled with its key location as the manufacturing center of Southeast Asia makes it an important strategic ally. With that, he hopes that Taiwan Expo will generate greater economic benefits for bilateral trade relations between Taiwan and Malaysia.

James C.F. Huang, Chairman of TAITRA became the tour guide of the expo, interacting with virtual characters in the 3D exhibition hall. This tour was the highlight of this year’s Taiwan Expo, presenting viewers a novel experience

Taiwan Expo 3D Exhibition Hall

During the opening ceremony, James Huang also became the tour guide of the expo, interacting with virtual characters in the 3D exhibition hall. This tour was the highlight of this year’s Taiwan Expo, presenting viewers a novel experience, different from prior exhibitions.

Taiwan Expo in Malaysia 2021 Online Opening Ceremony

You must not miss the new 3D online exhibition hall because it was designed to give you as visitor an experience akin to being at the exhibition in person. For interested buyers only need to register as a member of the TAITRA in order to access the virtual exhibition hall and its features, no different from visiting an on-ground event. In addition to the one-to-one online business matching sessions during the three-day exhibition period (August 4-6), the exhibition will continue be live for one month, allowing those unable to attend during the exhibition to peruse it after.

Taiwan Expo 2021 6 Major Pillars

Taiwan Expo 2021 6 Major Pillars

This year’s expo focuses on 6 major pillars: Electronic Mobility, Post-Pandemic Era, Industry 4.0, Taiwan Lifestyle Products, Tourism & Culture and Halal Taiwan. There are also 10 themed pavilions: Taipei Your Partner, Taiwan Healthcare Pavilion, E-Mobility, Taiwan Product Center, Chiayi City Pavilion, Gourmet Taiwan, Taiwan Excellence, Halal Taiwan, Meet Taiwan and Taiwan in Design.

Some of the highlighted products include Chang Gung Memorial Hospital’s proton therapy that uses less radiation affecting healthy tissue nearby and reduces side effects, CHENG HAO Biotechnology’s AQUECARE T1 PLUS Cordless Handheld Solution Sprayer that is lightweight with only 1.9kg and a spray range of up to 2.5 meters, a must-have for home epidemic prevention.

Taiwan Expo 2021 Theme Pavilions and Exhibition Areas

This year, the Industrial Development and Investment Promotion Committee, Chiayi, returned due to the positive response they received in the previous year. Their participation this year included 15 local merchants aiming to broaden their horizons in the Malaysian market.

Their exhibited products ranged from local foods to daily necessities, such as Little Couples’ Dry Noodle, Saint Paul’s Alishan Q Cake, Raw Hand’s Antibacterial Betel Nut Soap, Harvest Cosmetic’s Automatic Soap Dispenser, Chiayo Electronics’ Wireless Microphones and more. This fully demonstrates the characteristics of the industrial establishments in Chiayi City.

Taiwan Expo Special Collaboration with 10 Malaysian Companies

In addition to the expo, this year’s Taiwan Expo also included a special collaboration with 10 local Malaysian companies that sell Taiwanese products to provide the “My Amazing Taiwan Deals” promotion campaign. Those include, well-known online shopping platforms “Hawooo”, “Youbeli”, “Go Leaf”, “Shiny”; skin care brands “Natural Beauty” and “Forest Beauty”; specialist in 3C consumer electronics “BrightStar”; and F&B stores such as “The Alley”, “Devil Chicken” and Taiwan's One Township One Product (OTOP).

Taiwan Halal Products

In response to the expo, both online and offline channels have launched promotions from July 28 to August 6, giving Malaysians who love Taiwanese brands the opportunity to cash in on amazing deals. In order to expand the promotions, the first 200 buyers who have pre-registered and completed 4 e-business matchings will have a chance to win an e-Grab voucher.

Industry seminars lined up in conjunction with the expo include smart machinery, halal product, healthcare solutions, PCs & electronics, smart living applications & Industry 4.0. Recordings of the webinars will also be made available online for those who miss the premieres. 

Taiwan Expo 2021 Online

The Taiwan Expo is organized by Bureau of Foreign Trade and it is also supported by 15 local associations, including the Federation of Malaysian Manufacturers (FMM). To further promote international trade, there will be other exhibitions in Thailand, India, and Indonesia from now till November. Under the raging pandemic, the 3D virtual exhibition is the new way for communication between Taiwanese companies and overseas businesses.

For more information about Taiwan Expo in Malaysia 2021, please contact the Taiwan Trade Centre, Kuala Lumpur at: +60(3)20312388 / +6018-9589168 or email to kl@taitra.org.tw or visit their website https://mys.taiwanexpoasean.com/en/