Comvita Bringing the ‘Kaitiakitanga’ Core Value to Life

The world’s #1 UMF™-certified manuka honey company from New Zealand, Comvita Malaysia, has kickstarted a corporate social responsibility (CSR) programme to help fight the hunger crisis within Malaysia’s under-resourced community. Other than donating RM10,000 to FreeMakan, Comvita Malaysia has pledged to channel 15% of its online sales between 25 July to 14 August 2021 to the same charitable movement as well.

Comvita Malaysia donated RM10,000 to FreeMakan to help feed the marginalised communities affected. From Left: Brian Tan of Sun Trader Enterprise, Comvita Malaysia’s authorized distributor; Cheaw Mun Wai, Comvita SEA Marketing Manager; Raja Singham, Managing Director of Brickfields Asia College (BAC) and a BAC team member

“Comvita Malaysia wants to support and help those whose livelihoods were severely affected during these difficult pandemic moments. We had initially contributed RM10,000 as a donation to FreeMakan in hope to feed these communities, but we realised that more must be done to help,” said Rommel Irwan, Comvita Head of Southeast Asia.

Rommel explained that one of Comvita’s core values is ‘Kaitiakitanga’, which is a New Zealand native term based on Māori world views that include conservation, replenishment, and sustainability of the environment. “At Comvita, we act on behalf of future generations and are committed to protect the delicate balance of our ecosystems. It is our belief that social, environmental and economic prosperity are intertwined, and hence we felt strongly in giving back and supporting the communities in need.”

“Our partnership with FreeMakan will see us working together to do more for the communities. We are appealing to Malaysians to help make a difference by purchasing our products online between 25 July to 14 August 2021, so we can channel 15% of all sales during this period to FreeMakan,” Rommel said.

FreeMakan is a BAC Food Bank Initiative. BAC Food Bank representative, Moo Tik Pin, said that FreeMakan was launched in response to the Covid-19 pandemic to eradicate food poverty in Malaysia through provision of dry rations and cooked food to people struggling with hunger and food insecurity. 

To date, the initiative has successfully raised over RM200,000 and provided provisions to over 4,000 families from the B40 and other marginalised communities as far as Kuala Selangor, Jeram and Banting.

“We are grateful to Comvita Malaysia for the help and support in working together to bring awareness to the nation about the hunger crisis in Malaysia. We hope to encourage more Malaysians to step up their efforts to help the poor, homeless and unemployed, especially during this pandemic,” said Moo.

You can help to fight the hunger crisis in Malaysia. Make a difference and help the needy with Comvita Malaysia.

Between 25 July to 14 August 2021, Malaysians can purchase Comvita Malaysia products online to help the community in need. 15% of the online sales will be donated to FreeMakan.

Eligible transactions must be made via one of these official platforms online:

Website: www.comvita.com.my

Lazada: www.lazada.com.my/shop/comvita

Shopee: www.shopee.com.my/comvita.os

Products available on Comvita Malaysia’s e-commerce platforms include sustainable New Zealand honey products from hive to shelf such as UMF™ Manuka Honey, Gourmet Table Honey, and Propolis products. There are also honey-based products suitable for children, such as soothing syrups and Manuka Honey pops.

Comvita products are developed using all-natural ingredients and are scientifically proven to be naturally healthy products. All items are Halal certified by the Federation of Islamic Associations of New Zealand (FIANZ).

Comvita was founded in 1974 in New Zealand and is renowned for being a global leader in Manuka Honey. It produces super premium, high quality Manuka Honey which is sustainably sourced from its own apiary, and certified by the UMF™ (Unique Manuka Factor) Grading System which measures the three unique compounds naturally present in genuine Manuka Honey – Methylglyoxal (MGO), Leptosperin, and Dihydroxyacetone (DHA). Each jar of UMF™-certified Comvita Manuka Honey also shows a “Level Guaranteed” label, which promises that the UMF™ levels will remain the same throughout its shelf life without depreciation.

For more information, follow Comvita Malaysia at www.comvita.com.my, or its official Facebook and Instagram pages @ComvitaMY