True Aussie Beef Up Webinar & Tasting Experience

Hey recently I was privileged to be part of True Aussie Beef Up Webinar & Tasting Session. Do you know that eating lean red meat three to four times a week is recommended by nutritionists for a healthy balanced diet? Australian beef, branded under True Aussie beef, fits the bill completely and deliciously. It’s easy and convenient to buy and cook and there’s no better time than now for a beef-up experience.

True Aussie Beef Up Webinar & Tasting Experience

The True Aussie Beef Up Webinar & Tasting was held virtually and prior to that I had my lunch of True Aussie Lamb delivered my doorstep together with the Beef Up Tool Kit, Apron, and a cooler bag of vacuum-packed True Aussie Lamb.

My scrumptious lunch ~ Australian Lamb Racks infused with garlic and thyme served with black pepper garlic teriyaki sauce accompanied with steam-bakes potato wedges and fresh salad drizzled with sesame dressing. Every bite was a pure enjoyment and satisfaction.

Australian Lamb Racks infused with garlic and thyme served with black pepper garlic teriyaki sauce accompanied with steam-bakes potato wedges and fresh salad drizzled with sesame dressing

The Australian red meat industry has a global reputation as a supplier of clean, safe and natural products, underpinned by its disease-free status and advanced food safety and integrity systems.

True Aussie Beef Up Webinar & Tasting Speakers

Sanjay Boothalingam, Australian Agriculture Counsellor, Australian High Commission shared how Australian beef, lamb, and goats are renowned for their quality, safety, and halal compliance.

Mary Easaw, Consultant Dietician shared on nutrition from beef and lamb, the health qualities of red meat, why we need red meat, and how it benefits us.

Chef Victor Chow shared ideas and tips on cooking simple and practical beef recipes. He will show how to handle beef to retain its nutritious benefits and how to cook, stir fry and pan-fry beef correctly.

During the webinar session, I learned a lot about True Aussie nutrition facts and their benefit to our health. Plus, it was fun to watch Chef Victor Chow demonstrated some recipes and shared cooking tips. Overall it, was a great learning and tasting experience. After this I am going to cook-up some dishes using True Aussie Lamb Racks and Lamb Shabu Shabu. 

Red meat is a great source of protein, iron, zinc and other essential nutrients. True Aussie beef is grass-fed, grain-fed, organic, and breed-specific products like Wagyu and Angus can be enjoyed in different meat cuts and in a variety of cooking styles. Most Australian cattle are raised on open pasture, and Australian grassfed beef is naturally low in fat and cholesterol, while offering a higher level of Omega 3 fatty acids.

True Aussie beef imported into Malaysia is halal compliant, adhering to strict standards required for producing halal meat and meat products, with the involvement and expertise of Islamic organisations to supervise and certify the production processes.

According to Meat & Livestock Australia (MLA) Managing Director, Jason Strong, Australia’s red meat industry has world-leading production systems, is the custodian for half of Australia’s land mass, and plays a vital and sustainable role in feeding Australians and the world https://www.beefcentral.com/news/red-meat-industry-urgespeople-to-get-more-facts-in-their-diet/

MLA recently launched ‘Red Meat, Green Facts’ https://www.redmeatgreenfacts.com.au/ at Beef Australia 2021. It’s a ‘fast-facts’ producer pocket guide and online resource providing important information about cattle, sheep and goat production in Australia, with a particular focus on animal welfare, protecting the environment and health and nutrition.

MLA invests in food safety research and development (R&D) projects across the value chain to support market access for the Australian red meat industry by enhancing product integrity and traceability from paddock to plate.

Australia is the second-largest beef supplier to Malaysia, with a market share of approximately 12%. It is also the biggest supplier of chilled beef, accounting for almost 90% of the country’s chilled beef imports.

According to the MLA Global Consumer Tracker Malaysia, 2020, Malaysia has a comparatively high per capita beef consumption of about 7kg per person a year, compared to the average of 5.4kg in the region. Australian beef is the favorite meat for many Malaysian families, especially among those with middle to high income.

True Aussie beef is also believed to offer the highest quality steak, with 40% of affluent Malaysians indicating Australian beef would be the first choice for their next beef purchase.

True Aussie Beef is widely available in major supermarkets and hypermarkets throughout the country. The different cuts of beef are inconvenient and hygienic packs with the True Aussie Beef logo on it.

For more information about True Aussie Beef, please visit 

Website: www.trueaussiebeefandlamb.my and www.mla.com.au

Facebook: Meat and Livestock Australia

Instagram: https://www.instagram.com/meatandlivestockaustralia/ and https://www.instagram.com/ausgoodmeat/

Hashtag: #TrueAussiebeef #PremiumMeat #TheGreatAussieBeefEscape