Born in the Alps and made with all-natural mountain ingredients, Edelweiss is now available across Peninsular Malaysia in bottles, cans, and on draught. Easy-to-drink with a refreshing finish and a subtle, fruity aftertaste, Edelweiss is a smooth wheat beer with a golden hue and natural cloudiness.
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| The Freshness of the Alps Edelweiss is Now Available in Malaysia |
It is available fresh on draught in selected bars and
restaurants, using the unique and innovative Edelweiss Blade draught machine.
Stylish and beautifully-designed, the new Edelweiss Blade machine is a
countertop draught dispenser which serves Edelweiss at a crisp Alpine
temperature of 2°C.
Edelweiss is also available in 330ml bottles and new,
‘sleek’ 330ml cans. Taller and more slender than a traditional beer can, the
Edelweiss sleek can’s fresh modern look reflects the Alpine spirit of one of
Europe’s best-loved wheat beers.
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| The Freshness of the Alps Edelweiss is Now Available in Malaysia |
Edelweiss’ brand position, Feel the Alps, is a further nod
to Edelweiss’ authentic origins. The product aims to give beer drinkers a taste
of the freedom, excitement and playfulness of life on the Alps - from the
subtle fruit and floral notes, evoking feelings of walking through lush
mountain valleys, to a smooth, cool finish like freshly-fallen snow.
Edelweiss offers a fresh, contemporary twist to a
centuries-old wheat beer. Born in the snow-capped heights of Austrian Alps,
near the city of Salzburg, Edelweiss’ traditional heritage can be traced back
to the 17th century. It remains one of Europe’s best-loved wheat beers, and has
found countless fans throughout Asia among drinkers seeking an exciting new
taste experience.
Edelweiss is now available at selected supermarkets and hypermarkets, pick up a 4-pack of 330ml cans for just RM32.50 (RSP), or a 24-pack for RM185.00 (RSP).
For more information about Edelweiss and its availability at participating outlets near you, visit its social media pages facebook.com/edelweissbeer.my and instagram.com/edelweissbeer.my/
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