Well, in the recent years, “anti-ageing” has been known to send a negative connotation that ageing is a bad thing. That one needs to resort to various beauty trends just to ‘not’ age. With that, came the movement called Pro-Ageing. Continue to read to find out what is Pro-Ageing Movement, and how to manage it.
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| Pro-Ageing Movement with Bernard Cassière |
Pro-Ageing Movement
Pro-ageing is an attitude towards embracing and accepting
the process of graceful ageing that encapsulates everything from your proper
beauty regime, healthy eating habits, consistent exercise, rest to a positive
mindset as whole. Pro-ageing is harnessing the power of your existence so you
can be the best version of yourself … at any age. This movement seeks to remove
“anti” claims because it is not about looking 20 years old but looking great at
your current age. So, move over “anti-ageing”, hello pro-ageing!!
Bernard Cassière Spirulina Youth Care
With that in mind, Bernard Cassière sets out to objectively
develop a multi-action skincare line that works on internal and external
factors from Protecting, Repairing, Nourishing and bringing out the natural
beauty of the skin, integrating this into the consumer’s lifestyle.
SPIRULINA, the key ingredient in this line is a
spiral-shaped micro-algae found in freshwater that is used to fight oxidative
stress. Classified as a super-food, it is rich in vegetable proteins (richer
than soy), Pro-vitamin A (slows down ageing), B12 (fights against nerve
degeneration) and vitamin E. It is also packed with Chlorophyll, essential
fatty acids specifically omega, polysaccharides and minerals (iron, calcium,
magnesium and phosphorus).
Another key ingredient used is the flower of the BUTTERFLY
BUSH, which is a photoprotective ingredient derived from the flower of Buddleja
officinalis with its main function of fighting and protecting against and Blue
Light (digital pollution) that leads to appearance of ageing signs.
There are two sources where the blue light comes from, Natural: part of the white light emitted by the sun and artificial: LED, blubs, TV screens, computers and smartphones. HEV (or blue light) penetrates deep into the skin layers, accelerating skin ageing while altering the molecule structure of the skin.
With this protection derived from BUTTERFLY BUSH, it helps to slow-down
the skin ageing by limiting the production of free radicals by the cells
exposed to blue light radiation. This ingredient also helps to protect the skin
barrier from the degradation of the lipids induced by light exposure, reduce
inflammation of the skin and reduces dark spots.
Bernard Cassière also recognizes the need to play a role in the environment and have taken proactive steps in reducing the amount of plastics used. This range marks the launch of the 1st refillable cream where customers can reuse the jar just buying the ECO-REFILL replacements of the cream.
Other steps taken in terms of packaging is the use only recycled materials and the ink of the paper packaging are made from vegetal ink. Products will also no longer be wrapped in plastics and only recyclable cartons are used. These are some of the efforts Bernard Cassière has changed to be in line with one of their objective in playing a role in saving the environment.
Spirulina Youth Care – The Comfort Cream, 50ml @ RM449
The comfort cream performs a youth action thanks to its
content in Spirulina, brown seaweed and butterfly bush natural extracts,
combine with youth peptides. It smooths wrinkles to improve your facial
features. This cream is designed to fight against digital pollution and to
protect our skin from blue light that leads to the appearance of ageing signs.
Benefits: Repair | Nourish | Regain Radiance | smooth out
wrinkles | improve facial features and skin texture
Ingredients: Spirulina, brown seaweed, butterfly bush, youth
peptides, vegetal hydrating agents, natural macadamia oil
Skin Type: Suitable for normal to combination skin
Dermatologically and ophthalmologically tested.
Texture: Cream
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| Spirulina Youth Care – The Ultra Comfort Cream, 50ml @ RM449 |
Spirulina Youth Care – The Ultra Comfort Cream, 50ml @ RM449
The ultra-comfort cream performs a youth action thanks to
its content in Spirulina, brown seaweed and butterfly bush natural extracts,
combine with youth peptides. It smooths wrinkles to improve your facial
features. This cream is designed to fight against digital pollution and to
protect our skin from blue light that leads to the appearance of ageing signs.
Benefits: Repair | Nourish | Regain Radiance | smooth out
wrinkles | improve facial contours and long lasting hydrating effect
Ingredients: Spirulina, brown seaweed, butterfly bush, youth
peptides, organic & fair trade shea butter, virgin Jojoba oil
Skin Type: Suitable for dry and dehydrated skin
Dermatologically and ophthalmologically tested.
Texture: Rich Cream
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| Spirulina Youth Care – The Serum, 30ml @ RM469 |
Spirulina Youth Care – The Serum, 30ml @ RM469
This elixir is packed with super-food Spirulina, brown
seaweed, Criste Marine and tree fern, Hyaluronic Acid, Youth Peptides and
Lipopeptides. It works in plumping up the skin, smoothing out wrinkle lines and
giving it a long-lasting hydration.
Benefits: Repair | Nourish | Plump up skin | smooth out
wrinkles | Firming effect | Improve cream’s efficacy.
Ingredients: Spirulina, brown seaweed, Criste Marine and
tree fern, Hyaluronic Acid, Youth Peptides and Lipopeptides. virgin Jojoba oil
Skin Type: Suitable for all skin types
Dermatologically and ophthalmologically tested.
Texture: Elixir
Spirulina Youth Care – The Eye Contour Cream, 15ml @ RM399
Spirulina Youth Care – The Eye Contour Cream, 15ml @ RM399
This light weight, non-greasy eye contour cream contains
Spirulina, brown seaweed, butterfly bush natural extracts combined with
Hyaluronic Acid, Tree Fern natural extracts and Youth Peptides to smooth out
and firm both eye contour and mobile eye lids. An extract of Butterfly Bush and
some shea butter have been added to restore a more dynamic appearance to your
eyes to protect the fragile area.
Benefits: Smooth out fine lines | Firm eye contour zones
& mobile lids
Ingredients: Spirulina, brown seaweed, butterfly bush
natural extracts, Hyaluronic Acid, Tree Fern natural extracts, Youth Peptides
and shea butter
Skin Type: Suitable for all skin types
Dermatologically and ophthalmologically tested.
Texture: Lightweight cream
SPIRULINA PRO-AGEING SET at RM699 (n.p. RM918) FREE RM50 Rebate for any purchase of Eco-Refill (n.p. RM349) Consists of 1 x Cream + 1 x Serum with FOC RM50 Rebate voucher
For more information about Pro-Ageing Movement with Bernard Cassière, please visit Bernard Cassière Malaysia Website, Facebook, Instagram
Wow! These products look so cool and great to have especially now wor! Start earlier the better kan!
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