While the immunisation roll-out is progressing, Malaysians are responding responsibly to the government’s call to protect self, to protect all by taking precautions during this pandemic period. Staying home, practising physical distancing, usage of face masks, hand washing or sanitising, and temperature checks are part of our new norm #kitajagakita
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| Breakthrough Detergent Technology Innovation Against Bacteria & Viruses |
TOP, the No 1 detergent brand in Total Malaysia, introduced TOP Advanced Micro-Clean Tech™ as a direct response to consumer insights on concerns that the deadly virus could still cling on to laundered clothes, posing a risk to their loved ones. TOP Advanced Micro-Clean Tech can remove 99.9% of viruses, not just bacteria.
TOP’s Advanced
Micro-Clean Tech builds on the strength of existing formulation that comes with
all the functionality that TOP is famed for including its anti-sebum,
anti-malodour, anti-mite dust, added with the assurance that it removes 99.9%
of harmful viruses and bacteria for optimum protection that cleans deeply by penetrating into each fibre
core to dislodge trapped invisible stains such as dirt, sebum and sweat,
preventing them from redepositing onto laundry, keeping it really clean every
time. Your clothes will smell fresher
for longer and remain hygienically clean.
TOP Advanced
Micro-Clean Tech with Anti-Microbial Tech is launched just in time as those who
head out desire the peace-of-mind that they have taken steps to reduce the
risks of inadvertently spreading the virus to their loved ones and community.
According to Southern
Lion Sdn Bhd, Senior General Manager, Ms Carmen Foo, Malaysian consumers have
wisely selected TOP Advanced Micro-Clean Tech for its 99.9% anti-virus removal
functionality, that can remove the COVID-19 virus from fabrics, a responsible
choice for themselves, their families and their community. This formulation has been tested via
independent lab in Japan and is proven to effectively remove up to 99.9% of
virus especially COVID-19 & Influenza A.
“Even before the
pandemic, Lion Corporation of Japan had been researching anti-virus detergent
technology to give our users a more hygienically lifestyle. We introduced this
innovative and essential detergent technology to Malaysia only after exhaustive
formula development to ensure it works against viruses, and the SARS-CoV-2
virus in particular. Malaysians appreciated our innovative product offering as
it is relevant to our new normal, and gives them greater peace of mind. For
TOP, we are glad to do our part as part of #kitajagakita by providing this innovative
detergent range.”
“Consumers’ trust and
confidence have propelled TOP to be the number one detergent brand in Malaysia
for many years. Our thanks to them is through our commitment to continuously
innovate based on consumer insights with the objective of making their lives
and lifestyles better and more hygienically clean,” Ms Foo explained.
“We are proud to be
empowering Malaysians from the community level to be aware and to care through
TOP’s breakthrough innovation. Each of us can play an important part by taking
small steps such as using face masks, sanitising hands and washing our clothes
with a detergent that can remove the virus.”
“Since I have been
back at work, I have been worried that I may have brought the virus back with
me on my clothes as my mother lives with us. We need to be careful. When I saw
that TOP could remove 99.9% of viruses including COVID-19, I got it immediately
for my family. Our routine when we get home is to remove used clothes, put them
in a laundry basket with a close-fitting cover, and have a shower. We do
laundry every evening to reduce the risk of transmission. I feel happy to use
TOP because it can remove 99.9% of viruses,” said Wenny Soong, a hairstylist
and mother of two.
Muhammad Syahidee, a
delivery driver felt it was his responsibility to use a detergent that could
remove 99.9% of viruses and bacteria as his effort to reduce the risk of
transmission.
“Before the pandemic
I didn’t know the difference between virus and bacteria. I was anxious as I may
inadvertently spread the disease to my family, friends, customers &
co-workers as I am a frontliner. I found that TOP removes 99.9% of viruses
including the COVID-19 from my clothes, and this gives me assurance and peace
of mind. It is the responsibility of
every one of us to safeguard the health of all of us. It’s #kitajagakita. I’m
extra careful about cleanliness and hygiene even more now than before. None of
us should be a super-spreader,” he explained.
For long time loyal
TOP user, Syakirah Yusof the new TOP Advanced Micro-Clean Tech 99.9% Antivirus
range is timely.
“My parents use TOP, and I use TOP for many years too as their anti-malodour and anti-sebum function help tremendously for sweaty laundry that is dried indoors. I’m glad that all the functions I love about TOP detergent are still in the new detergent that removes 99.9% of viruses including those cause COVID-19. TOP really cleans deeply and well, both visible and invisible stains and I can feel it. I love the fragrance of laundry washed with TOP,” said Syakirah, a lawyer.
The new TOP Advanced
Micro-Clean Tech 99.9% Antivirus is in powder, liquid and low suds for your
detergent preference. Consumers can reap
the benefits of the existing TOP Advanced Micro-Clean Tech in their laundry, which
is available in TOP Powder detergent of Super White, Super Colour, Super
Hygienic, Blooming Freshness and Silky Miracle.
For TOP Liquid range
consumers, they can opt for its extensive range of Brilliant Clean, Colour
Protect, Odour Buster, Stain Buster, Blooming Pleasures and Silky Miracle. TOP
Advanced Micro-Clean Tech is also available in Super Low Suds and Super Low
Suds Blooming Garden (powder) and Smart Clean Liquid in Low Suds Formula that
are specially developed for front loading washing machines, for a gently
efficient and effective wash. TOP detergents are available at retailers,
nationwide and online via the Shopee Official Store and LazMall.
To find out more please visit http://www.southernlion.com.my or call customer care line at 1800-88-0133
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