New Giant 7 Refreshing Shopping Experiences

Congratulations! Giant on your total rebranding! Let’s Discover New Giant 7 Refreshing Shopping Experiences. Recently, Giant launched its brand-new range of exciting customer offerings to better deliver on its promise of freshness, quality, and value in addition to unveiling an entirely new look and feel across all 57 stores in the country. 

New Giant 7 Refreshing Shopping Experiences

Over 2,000 new products introduced across, fresh, grocery and household and Giant also launched its Ramadan offers hundreds of items on discounts of up to 50%, along with many other promotions.

Giant launched its brand-new range of exciting customer offerings to better deliver on its promise of freshness, quality, and value in addition to unveiling an entirely new look and feel across all 57 stores in the country

The extensive refresh is one of Giant’s most significant developments since the establishment of the home-grown retailer in 1944 and builds on Giant’s position of being the low-price leader of Malaysia in providing customers with the best value. This move also follows the result of Giant’s research on what truly matters to customers – fresh, quality products at a great value, as well as a positive shopping experience.

Giant brand new look, more products choices, and better service 

New Giant 7 Refreshing Shopping Experiences

1. Freshness Promise

Some of the improvements on fresh offerings include the introduction of better, brighter displays, more product variety, availability, and purchase options (loose nuts, snacks, spices, bulks buys). And as a commitment to this fresher promise, Giant will provide a refund if customers are not 100% satisfied.

Ready To Eat offerings at selected hypermarkets such as freshly baked delights every day from in-store bakeries with a wide range from breads and loaves, to cakes and assorted buns. Giant is also adopting a hub and spoke model to enable the delivery of freshly baked products from our hyper stores to rest of Giant store network.

2. New Range 

Launch of over 2000 new products across fresh food, groceries, and household essentials in-store to excite and delight customers.

Giant Ringgit Zone

3. Ringgit Zone

Ringgit Zone, available at selected stores, is a completely new proposition that reinforces Giant’s position the price leader with RM3/- per item products across all categories for customers on a budget. Bargain hunters will find exciting new products ranging from snacks to kitchenware, home, and personal care item at the amazing flat value deal of RM3/- per item.

Giant World of Food

4. World of Food 

World of Food, where Giant customers will now be able to enjoy an even wider selection of new imported food selections from all around the world, as well as local delicacies from home-grown companies.

5. Store-in-Store

Guardian, Health & Beauty Care stores are now placed in select Giant hypermarkets, superstores, and supermarkets, providing a convenient one-stop for customers to get the best of both worlds. By the end of April, a total of 35 Giant stores will have the Guardian store-in-store for even more customers to enjoy this added convenience.

Giant Value Deals

6. Value Deals

General Merchandise Section, a complete reinvention of Giant’s General Merchandise range to deliver good quality products at affordable prices that satisfy everyday needs. Customers can look forward to over 700 new products here, from cooking needs, appliances, home storage, and organization, to toys and leisure.

Giant will be launching more Value Deals such as multibuy offers, festive essentials, and category discounts of up to 50% as part of the launch. For example, customers can look forward to discounts on key essentials such as broccoli at RM2.50 from RM3, tomatoes at RM2.95/kg from 3.99/kg. Siakap fish at RM6.95/pc and Jati rice at RM23.95 from RM25.99, and dates at RM7.95/kg from RM11.99.

Giant New Uniform

7. Service Promise

Giant has committed to a new Service Promise where, when the check-out queue snakes to a particular point, it will trigger all the check-out counters to be opened and customers to be served immediately. For enhanced convenience, Giant will also be offering e-wallet payment options such as Touch ‘n Go and Boost app for a more seamless checkout experience.

To provide further confidence to our customers, Giant continues its unwavering focus on hygiene and safety measures, so that customers can shop with us with peace of mind.

Mr Chris Bush, Dairy Farm Chief Executive Officer for Southeast Asia Food Business

A GIANT PROMISE TO DELIVER ON A GIANT DIFFERENCE

Mr Chris Bush, Dairy Farm Chief Executive Officer for Southeast Asia Food Business said, “We recognise that these continue to be challenging times, and we remain more committed than ever before to being Malaysia’s best value food retailer - providing great prices and amazing value on products our customers buy the most of, especially during the times our customers will appreciate it the most.”

“With this refresh, we have listened closely and acted on what our customers have told us on what matters to them, and as a result we have upgraded all our store operations and hygiene standards, product availability and service levels.”

“We are proud of Giant’s long history as a leading value retailer in Malaysia, and we remain dedicated to continuously improving to serve our customers the best we can, because we understand the importance of providing our customers with a better store experience. We have been working hard to deliver to our customers what they have asked for – every part of the customer experience and been reviewed and refreshed, because we know that ultimately, it’s the little things that make a Giant difference!”

This establishes Giant truly as a one-stop-shop for all daily essentials, from grocery items and health essentials to electronics.

All these changes have been supported with a bright new look and feel in-store, bursting with color and warmth that meet the demands of today’s customers, along with a brand-new logo that is in line with a brand-new customer experience.

Beginning with the launch of the newly branded Giant Mini in the Klang Valley recently, customers will see the conversion of all existing G Ekspres and ShopSmart stores to Giant Mini within the month.

In addition, building on Giant’s commitment to Malaysia, and on the back of the company’s announcement of transforming for growth, Giant looks to open 10 more Giant Mini stores this year. For more information, please visit www.giant.com.my