Mission Foods Mini Wraps: Smaller in Size but Monsterrific in Taste

Yeah! my favourite tortilla wrap now have new variants! Not only they are healthy, easy to prepare but now come with cute size. The all-new Mission Foods Mini Wraps are smaller in size but monsterrific in taste. Available in three flavours such as Tomato, Wholemeal, and Original come in super fun illustrated monster resealable packs of eight to keep them fresher for longer.

Mission Foods Mini Wraps: Smaller in Size but Monsterrific in Taste

The smaller 5.75 inches wraps are simply perfect for little fingers. Mission Foods recently kicked off fun and engaging campaign called #PerfectForLittleFingers, where we engaged parenting and bento influencers to share great recipes and ideas on their social media using Mini Wraps.

The teddy bear faced Bear Bear Pizza Wrap with Mission Foods Wholemeal Mini Wraps

Abang Brian, Le Cordon Bleu alumni and celebrity Masterchef, was involved in bringing the campaign to life by sharing fun recipe ideas that parents and kids can try at home. The celebrity chef, who owns the well-known Young Chefs Academy Malaysia has created three exciting recipes, transforming Mini Wraps into fun kiddie meals with the cutesy Caterpillar Chicken Wrap using Tomato Mini Wraps, the teddy bear faced Bear Bear Pizza Wrap with Wholemeal Mini Wraps, and Crouching Lion Hidden Veggies Japanese Curry Wrap made with Original Mini Wraps.

The Caterpillar Chicken Wrap using Mission Foods Tomato Mini Wraps

Randall Tan, Brand Manager South Asia, Mission Foods said the new range is just the right size to fill little bellies. “Kids need the right nutrition to grow and it’s sometimes a challenge to get them to eat the right foods. At Mission Foods, we’re parents too, and making healthy food exciting is what we do best,” he said, adding that the wraps contain less sugar and are a source of dietary fibre. “We’ve made the wraps smaller because little people have little hands and little appetites. They are easier for kids to handle and hold, and is the perfect canvas for all their favourite foods,” he added.

The Crouching Lion Hidden Veggies Japanese Curry Wrap made with Mission Foods Original Mini Wraps

The fun and colourful monster illustration on the packaging brings a sense of delight to mealtime. “When food is fun, it goes down much more easily as kids tend to eat with their eyes first. It’s a great way to add a sense of play and experimentation in getting them to make their own meals,” said Randall. 

As part of the campaign, Mission Foods also ran a contest for consumers to attend an exclusive workshop with Abang Brian. Participants had to submit the most creative picture of a friendly monster made by their child based on the new packaging. The winners - 20 pairs of parents and kids, will get a chance to learn how to make the Caterpillar Chicken Wrap in a live workshop with Abang Brian in March, and take-home goodie bags worth RM200 each.

The new Mission Mini Wraps range in three flavours is now available in all leading supermarkets in the bakery aisle alongside Mission’s existing range of wraps, naan, pita, and pizza crusts. As essential add-on to pantry staples, these new Mini Wraps are a must-have in your grocery cart whether it’s for the kids to experiment with during the school holidays or as Back-to-School meals.