Greenvines Incorporating Sustainability & Science to Achieve “More is Less” Skincare Philosophy

As the sustainable, clean beauty movement continues to grow within Malaysia, leading Taiwanese clean skincare brand Greenvines has introduced their simple yet nourishing range of products into the local market. While the name Greenvines might be new to most Malaysians, this brand has established itself by defying conventions of traditional skincare since its inception 10 years ago.

Greenvines Incorporating Sustainability & Science to Achieve “More is Less” Skincare Philosophy

“More is Less” — reimagining skincare with sustainability in mind

Since 2010, they have developed 22 skincare products backed up by a strong sense of sustainability, as well as scientific research. Inspired by their unique company philosophy, Greenvines believes that the more knowledge you have, the more empowered you become; the more forthcoming a product is when it comes to its ingredients, the less uncertainty you will have when purchasing them; and the more consistent choices you make, the less researching you will need to do.

And once you have more of these, you will produce less waste, use less chemicals and make better choices for not only your skin, but also the environment. By understanding more about what your skin truly needs, Greenvines is able to create skincare products with lesser but crucial and clean ingredients to “reset” your skin into a healthier state.

“No emulsifiers” — Revolutionising skincare through science

Greenvines is inspired by the 20 years of R&D by Dr. Lin Pi-sha from National Taiwan University, who discovered that most emulsifiers – a common ingredient in skincare products – brought adverse effects to a plant’s epidermis, which has a similar cellular structure to that of humans.

This paved the way into Greenvines’ core focus on avoiding emulsifiers within their skincare products, and to substitute them with simpler, less harmful, and environmentally-friendly alternatives.

Naturally, the brand philosophy, as well as scientific findings are reflected in Greenvines’ range of products, particularly its 100% Pure Moringa Oil, as well as its Know More Luminosity Serum.

100% Pure Moringa Oil — Know More Absolute Moringa Facial Oil

100% Pure Moringa Oil — Know More Absolute Moringa Facial Oil

This face oil is not to be confused with the average facial moisturiser. For starters, it does not contain the usual ingredients associated with lotions and creams, such as emulsifiers, paraben, mineral oil, synthetic ester and even artificial fragrance. Instead, it uses 100% fair-trade Moringa oil, which is sourced from Ghana. By using only fair-trade Moringa oil, Greenvines is helping to create the largest organic Moringa farm in Africa.

The Moringa tree, which is known as “the miracle tree”, provides notable health and beauty benefits from its leaves to its oil, making it a highly sought-after commodity among beauty enthusiasts and skincare experts around the globe.

Extracted via a cold press technique developed exclusively by Massachusetts Institute of Technology (MIT), the oleic acid in Moringa oil provides helps to seal in moisture, keeping your face naturally supple. In Taiwan, more than 160,000 bottles of 100% Pure Moringa Oil have been sold to date, with 84% of respondents choosing it as their very first face oil, making it one of the most popular products among Greenvines’ offerings.

Know More Luminosity Serum

Know More Luminosity Serum

One of Greenvines’ more unique offerings, this certified organic product is best described as an antioxidant face serum. It is primarily formulated with a living extract of the broccoli sprout, which is one of the most internationally recognised anti-aging plants with over 650 academic studies accumulated for support.

In fact, the antioxidant capacity found in broccoli sprouts was hailed as one of the top 100 scientific discoveries of the 20th century by ‘Popular Mechanics’. Besides that, the serum is also formulated with Codium Tomentosum, an algae extract that can boost skin moisture retention by 75%.

Essentially, this means that the serum can naturally penetrate into the skin to restore moisture and revitalise dull skin, leaving it feeling vibrant and glowing, whilst combating wrinkles.  With such powerful benefits, this product is well-acclaimed and was even one of the products used backstage during the 2019 London Fashion Week as well as the 2020 New York Fashion Week.

Skincare created with you and the environment in mind

All of Greenvines’ products adhere to a strict set of quality guidelines that are even higher than international standards. As a result, the company is the only brand in Asia that has been certified as a B Corporation for four years consecutively. 

Certifying as a B Corporation goes beyond product- or service-level certification. B Corp Certification measures a company’s entire social and environmental performance and takes into account how it operates its business. It will then assess the way its business model impacts workers, community, environment, and customers, from its supply chain, to input materials and finally, to its corporate social responsibility activities.

Greenvines products can be purchased via Hawooo at www.hawooo.com, an e-commerce platform dedicated to introducing trendy and quality products from Taiwan. 

Both the 100% Pure Moringa Oil and Know More Luminosity Serum will be available for purchase as a bundle from 16 December to 30 December 2020, during which three exclusive Greenvines 10th Anniversary Face Masks will be included with every purchase. The Lotion-Free Miracle Repairing and Moisturising Bundle (無乳液奇蹟修護保濕組) will be priced at RM264, with only a limited number of 100 bundles available.