One of the biggest challenges facing any food manufacturer is getting the product from the field to the retailer while it’s still fresh. It makes a big difference to the retail value and customer satisfaction.
A Guide to Shipping Food So it Stays Fresh [ image: pexels.com by norma mortensen ] |
If you can’t achieve
freshness then it’s likely the customers will go elsewhere. Of course, in the
digital age, you’ll find that people are very quick to air their views. Your reputation can be destroyed surprisingly quickly.
That’s why you need
to choose the right methods to get your food where it needs to be while it’s
fresh.
Pack It Right
The first step is to
consider how you’re packing the goods. It’s important that they are wrapped to
protect them from the elements. Packaging material will need to be used to fill
any space in the box, this will prevent your products from moving around during
transport and becoming damaged.
Of prime importance
is the air. Exposure to the air will cause your product to age faster, reducing
freshness. That’s why it’s essential that it is wrapped as quickly as possible
and sealed in an airtight container.
Don’t forget that any
packaging material you use must not affect the flavor of the produce your shipping.
Customize The Boxes
Having wrapped the
produce properly and considered the right packaging you’ll realize that the
right box makes a big difference. For example, the egg box is perfectly
designed to ensure the eggs can be carried without damage. You need to create a
custom packing box that protects your products and encourages the minimal use
of packaging materials possible. This isn’t just a cost-effective approach, it
reduces the likelihood of your product being damaged or tainted.
Refrigerated Transport
Of course, the key to
getting your product to its’ destination fresh is in the transport. If you use
a standard van you’re going to be subjecting it to a variety of temperatures
which can be detrimental to the quality and freshness.
The best approach is
to use approved refrigerated transport. This is temperature-controlled to
ensure the best possible environment for your produce. You’ll also find that
the company and drivers are accustomed to handling delicate produce. They are
likely to show it more care than the standard delivery services.
Being refrigerated as
soon as possible after the produce is picked or created means that it is most
likely to arrive at its destination as fresh as when it was created. That’s a
big bonus point for you.
Log It
Mistakes can happen
in any delivery schedule. It’s important that you log every step of your
process and ensure it is signed by the appropriate personnel along the way. It
won’t necessarily help your product to stay fresh but it will show accountability,
which will encourage everyone to look after your packages.
Logging the journey
also gives you a chain of evidence that can be used to defend your reputation,
if necessary.
It can take a few
moments to consider and design the best packaging options but, when your
product arrives fresh you’ll know it was worth it.
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