The Veuve Clicquot Tape Limited Edition is So Retro, Chic. That iconic throwback to the ‘70s and ‘80s has inspired the new Clicquot Tape limited edition, a collection of six bold and eye-catching retro designs featuring the House’s iconic yellow, as well as disco, iridescent and zebra motifs. Made exclusively to showcase the iconic Veuve Clicquot Yellow Label cuvĂ©e, each box is a colourful nod to the cassette tape of yesteryear.
Veuve Clicquot Tape Limited Edition so "Retro, Chic" |
In its heyday, the cassette tape represented much more than just a technological advancement; for example, a mix tape was a powerful vector for emotion, a form of personal expression. It was about recording and sharing memories. This notion is what drives the new Clicquot Tape - with a single glance, it evokes these joyful emotions.
Veuve Clicquot Tape Limited Edition so "Retro, Chic" |
THE MIX TAPE, THE
ULTIMATE PERSONAL GIFT
The carefully chosen
songs, the precise order in which they were recorded, a voice recording to
introduce it all… in the 1980’s, a mix tape was the ultimate personal gift. Today
with the Clicquot Yellow Tape, at select points of sale, you can express
yourself in a similar way by adding a personal message, inspired by iconic song
lyrics.
Whatever the occasion
– a get-together with friends, a birthday, a wedding, a holiday, a voyage or
any other champagne moment – you can evoke a shared memory, an inside joke, or
simply let them know how much you care. Browse from among 300 gifting messages
or type your own on a retro typewriter. The personalized label is in the shape
of authentic mixtape labels!
Veuve Clicquot Tape Limited Edition so "Retro, Chic" |
CLICQUOT TAPE: RETRO
BY DESIGN
To pay homage to the
retro icon the cassette tape, Veuve Clicquot has paid careful attention to each
design detail in the Clicquot Tape, from the tiny screws in the shape of the
House’s symbolic comet, to the wheels that turn like a real cassette tape.
The Clicquot Tape
limited edition also features 100% recyclable packaging. The interior form
which holds the bottle in place is made from 100% sustainable pulp material and
is easy to remove, allowing you to keep the box at home or recycle it. This
also means the Clicquot Tape box can have a second life, much like cassette
tapes on which one could record and endlessly re-record.
VEUVE CLICQUOT:
“RETRO, CHIC!”
The Clicquot Tape
limited edition is an essential part of Veuve Clicquot’s Retro, Chic! inspiration
this season. Why retro? It was Madame Clicquot who once said, “Our wines must
be flattering both on the palate and on the eye.” This conviction drives the
House to consistently marry beauty with utility, and to create objects that
spark aesthetic, joyful and positive emotions at the mere sight of our bottles.
For Veuve Clicquot,
retro is about celebrating the desire to live in a world that has a memory,
about elevating objects which have a story – and which remind us of our own,
and ultimately about finding meaning.
The Clicquot Tape
limited edition is available at participating outlets in Jaya Grocer, Village
Grocer, B.I.G as well as online retailer, Boozeat.com
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