In the countdown to Hari Merdeka and Hari Malaysia, social enterprise Projek57 is targeting to sell 100,000 Unity Ribbons to Malaysians this year, with 100 per cent of the profits to be channelled to Orang Asli and underprivileged youth communities.
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| #MakaKami Projek57 Kick Off with 100,000 Unity Ribbons |
Over the last two
years of the Unity Ribbon initiative alone, approximately 260,000 Malaysians
bought and wore the ribbon which serves as a symbol of patriotism and unity,
and hope for a better future for the Rakyat.
Through the sale of
the Unity Ribbon as well as premium quality cotton t-shirts and other merchandise
featuring unique home-grown designs with messages of unity, Projek57 and its
partners have been able to empower youth communities in need by raising close
to RM300,000 since its inception in 2015.
Inspired by the Jalur
Gemilang flag, the Unity Ribbon was launched by Projek57 in 2018. The Unity
Ribbon is handmade by Orang Asli youths, the disabled and underprivileged.
Unity Ribbon workshops are also held to hand-make the ribbons while instilling
the message of hope among the participants. Priced at RM3.00 each, the ribbon
features the iconic silhouette of the country’s first Prime Minister Tunku
Abdul Rahman’s face.
Those interested can
also purchase t-shirts and polo shirts featuring Tunku Abdul Rahman and
patriotic messages. There are various designs and sizes available for all ages.
The social enterprise has also teamed up with Earth Heir this year to create
Fair Trade reusable cloth face masks hand-embroidered with Projek57’s iconic
silhouette of Tunku Abdul Rahman which start at RM30.00. The mask comes with a
filter pocket and has been tested in Hong Kong by a medical practitioner, with
up to approximately 90% effectiveness.
Co-Founder of
Projek57 Syed Sadiq Albar said, “With the Rukun Negara theme for Merdeka Day
this year, the Unity Ribbon can play a special part as a symbol of hope
especially for the youth of the nation. This has been an exceptionally tough
year and it is only by standing together as one that we can move forward as a
nation. Ours is a simple message but one that binds us as Malaysians. Together
with our partners and youth organisations, we will continue to reach out to
needy communities with Projek57’s Youth Movement of Hope.”
Co-Founder of
Projek57 Collin Swee added, “We aim to spur unity-based conversations amongst
Malaysians from all walks of life, with special attention given to our youth
who need us more than ever this year given the challenges we have faced as a
result of the pandemic. By instilling the values of the Rukun Negara, namely
patriotism, diversity, unity and progressiveness, we hope to encourage our
youth to find their voice and make a difference in their lives and for those
around them.”
Projek57 this year is
collaborating with Undi18, Nation Building School, Angkatan Belia Islam
Malaysia (ABIM) and several other youth organisations and NGOs.
All merchandise are
available at https://www.projek57.com/shop/, Pos Malaysia outlets nationwide,
Village Grocer & Ben’s Independent Grocer, A&W Malaysia, Madam Kwan’s
and the APOM stores. To purchase the exclusive face mask, one can go to Earth
Heir’s website at
https://earthheir.com/collections/fair-trade-refugee-made-reusable-face-mask/products/projek-57-x-earth-heir-tunku-mask.
For more information,
please visit https://www.projek57.com/
the jalur gemilang ribbon is so cute
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