NEW: MAKE UP FOR EVER AQUA RESIST Color Pencils & Smoky Shadows

Hey! Recently MAKE UP FOR EVER launched its highly-anticipated Aqua line and became one of the global leaders in waterproof makeup. Legendarily innovative, high-performance products last 24 hours and are waterproof, smudge-proof, sweat-proof, humidity-proof and climate-proof, for a look that is 100% life-proof. The reinvention of the Aqua legacy features 2 new products: Aqua Resist Color Pencils and Aqua Resist Smoky Shadows.

NEW: MAKE UP FOR EVER AQUA RESIST

In 2020 the AQUA range is reinvented with new shades and a new formulation to resist to extreme conditions, to become AQUA RESIST. The new and improved AQUA RESIST Formulas combining performance and ease of use, and uncompromising torture-tests to ensure high performance.

NEW: MAKE UP FOR EVER AQUA RESIST Is Coming!

MAKE UP FOR EVER ALL-NEW AQUA RESIST range is coming to you in stores on 1st July 2020 in MAKE UP FOR EVER Pavillion Boutique and 9th July 2020 in Sephora Stores. 

#AQUARESIST #LIVEINTENSELY #MAKEUPFOREVERMY @MAKEUPFOREVER

MAKE UP FOR EVER AQUA RESIST

SMUDGE-PROOF, HUMIDITY-PROOF AND CLIMATE-PROOF

to prove Aqua Resist products resistance to humid climates, we conducted instrumental tests on subjects, reproducing hot & wet air conditions thanks to a facial sauna.

ENDURANCE TESTED/SPORT PROOF/SWEAT-PROOF

to prove Aqua Resist products resistance to active lifestyles, we conducted instrumentals tests on subjects, submitting them to three 65 minutes indoor cycling sessions, at a controlled temperature of 27°C and hygrometry of 45%.

EASY TO USE, ANYWHERE, IN ANY CONDITION

The Aqua Resist Color Pencils & Smoky Shadows both offer incredible gliding textures which ensure ease-of-use and maximum blendability for an intuitive mistake-proof application and mastered results* no matter what your make-up skills.

SAFE FORMULAS

MAKE UP FOR EVER formulas are created with strictly selected ingredients and approved by ophthalmologists: they are suitable for sensitive eyes and contact lense wearers.

MAKE UP FOR EVER AQUA RESIST Color Pencil

AQUA RESIST COLOR PENCIL: FULL-IMPACT GLIDING EYE LINER

This eye pencil combines the color intensity of a liquid liner with the ease of use of a pencil thanks to its gel-like texture which glides effortlessly. Smudge-sweat and humidity-proof, the Aqua Resist Color Pencil passed with success endurance tests with success and is also even suitable for sensitive eyes. In 10 essential shades, expressing creativity with confidence has never been easier.

MAKE UP FOR EVER AQUA RESIST Smoky Shadow

AQUA RESIST SMOKY SHADOW: MULTI-USE EYE COLOR STICK

This three-in-one eyeshadow stick available in 14 shades combines convenience with one stroke application for 24 hours* of waterproof wear in a 100% easy to use format, which can be used as a kohl (on the waterline), as an eyeliner (upper or lower lash line) or as an eyeshadow (on the entire eyelid).

The stunningly smooth and silky texture fuses instantly with the skin for an entirely weightless sensation and its even glide deliver mistake-proof application every time.