Shopee partners CJ
ENM to bring KCON, the world’s largest Korean Culture Festival, online for the
first time. Shopee Live Kpop Fest
kicks off on 10 June, with an exclusive free screening of KCON:TACT 2020 Summer
from 20 to 26 June 2020. KCON is a highly-anticipated annual event for Kpop fans across the globe, entering
its ninth year of bringing the ultimate Korean culture fan experience worldwide
including the US, Japan, and Thailand.
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| KCON: Korean Culture Festival Live by Shopee x CJ ENM |
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| Shopee Live Kpop Fest |
KCON:TACT 2020 Summer
will be the highlight of Shopee Live Kpop Fest, which will kick off on 10 June.
Launched in collaboration with CJ ENM, the festival aims to meet growing demand
for online entertainment amid social distancing measures in the region. Popular
Kpop groups will also make special appearances on Shopee Live, while Shopee
users can enjoy daily Kpop themed streams and challenges.
Don Kim, General
Manager of Global Festival at CJ ENM said, “KCON is the largest festival of
Korean culture in the world. Bringing the festival online, we have lined up an
amazing experience for KCON:TACT 2020 Summer including interactive events with
state-of-the-art technology, star-studded concert lineup, and more. We are
excited to go above and beyond what fans have experienced so far, and we are
excited to partner with Shopee for fans in Southeast Asia and Taiwan to join
the festival.”
From 10 to 26 June,
avid Kpop fans can look forward to a wide range of live streams and challenges
daily at Shopee Live Kpop Fest, including:
● Exclusive appearances
by popular Kpop idols, WJSN and Weki Meki on Shopee Live at 8PM (GMT +8) on 10
and 15 June respectively. Users can enjoy first-hand access to the groups with
exciting performances, interviews, games, and more in each stream.
● Daily Kpop themed
challenges for fans to show off their knowledge, recreate iconic Kpop looks,
and more. The best fans stand to win attractive prizes such as vouchers and
signed merchandise from their favourite idols.
Shopee will mark the the finale of Shopee Live Kpop Fest by screening KCON:TACT 2020 Summer on Shopee
Live from 20 to 26 June. Shopee users and Kpop fans can look forward to seven
consecutive days of non-stop entertainment, including live concerts and
interviews by some of the biggest Kpop stars in the world.
Stay tuned for more
updates on KCON:TACT 2020 Summer and Shopee Live Kpop Fest at
https://shopee.com.my/m/live-kpopfest-2020
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