The William Grant
& Sons (WG&S) family is shaking #StayHome routines up with the opening
of 1887 Virtual Bar, the distiller’s first-ever virtual bar, created in support
of the local bartending scene amidst COVID-19. This is another New Normal during Movement Contro Order (MCO) and Conditional Movement Contro Order (CMCO) the family-owned distiller is helping some of your favourite local watering holes stay “open” and serve drinks live from your living room.
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| William Grant & Sons Opens 1887 Virtual Bar in Support of Local Bars Amidst COVID-19 |
Eponymously named
after the year WG&S was founded, the platform will feature weekly guest
shifts hosted by bartenders from your favourite watering holes, accompanied by
Charmaine Thio and Brett Bayly, the regional brand ambassadors of Hendrick’s
Gin and Glenfiddich.
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| Charmaine Thio and Brett Bayly, the regional brand ambassadors of Hendrick’s Gin and Glenfiddich |
“These are uncertain
times for everyone and more than ever, it’s important that we support one
another. With 1887 Virtual Bar, the William Grant & Sons family hopes to
help our extended family in the local bartending community stay ‘open’ both
virtually and in real life. We’re in this together, and we’re fully committed
to supporting our local bar partners, which is why we’ll also match the
public’s donations dollar for dollar. We hope the community in Malaysia will
tune in and take part,” said Satya Sharma, Managing Director for South-East
Asia, William Grant & Sons.
1887 Virtual Bar will
kick off its first shift via Zoom on 15 May 2020 at 8pm with a guest shift by
James Estes, Bartender at PS150, followed by David Hans, Bartender at Three X
Co on 22 May 2020 at 8pm. In the coming weeks, join WG&S ambassadors and
local bartenders from some of your favourite local bars as they shake and stir
their way to your hearts.
You can make a
donation and support their favourite bars by purchasing a digital cocktail off
the menu on https://www.ticketmelon.com/WGS/1887virtualbar. Each partner bar
will showcase four drinks on the ticketing platform and consumers will be
encouraged to make a donation to the bar by purchasing a cocktail. Consumers
who make the purchase will be able to redeem their chosen cocktail at the bar
when it opens.
Even the smallest the contribution will go a long way in these unprecedented times, and WG&S will
also match the value, up to RM2,000 per bar, standing in solidarity with the
local bartending community. Local bars who are interested in being a part of
1887 Virtual Bar can register their interest here:
https://forms.gle/XzSY9MLyQDFQSaAz7
Mark your calendars
and see you at the 1887 Virtual Bar
For updates on the the line-up of guest shifts, check out the following pages:
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