Sunway Property recently announced that purchasers have snapped up RM 200 million worth of its properties
as a result of its digital campaign, “Always With You” in less than a month
since the campaign’s rollout in the end of April during the MCO period. The campaign
also takes into the account the current conditions and rise in uncertainties,
with Sunway Property assisting with financial aid and competitive pricing so
that everyone can own their dream home.
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| Property Purchasers Snap Up RM200 Millions Worth of Properties Over MCO Period |
Sunway Property
Managing Director, Sarena Cheah said that the campaign was launched in response
to the COVID-19 situation. “The ‘Always
With You’ campaign was launched in response from the feedback we had from
customers who were still keen to own a home but were cautious of the economic
conditions as a result of the pandemic. To minimise their risk for homeownership, we have included a voluntary exit plan as part of the campaign,” she
added.
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| Sarena Cheah, Sunway Property Managing Director |
Due to the pandemic,
there are rising concerns on job security accompanied by uncertainties of the
current situation. As such, the voluntary exit plan is being put in place to
allow customers to still purchase their dream home with an ease of mind as they
are able to exit the purchase in the event of a loss of employment and obtain a
refund. The voluntary exit plan is also applicable in cases of disability or
critical illness up to 12 months from the signing of the sales and purchase
agreement or up to vacant possession, whichever is earlier.
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| Sunway Onsen Suites Facade |
During the campaign,
homeowners are also able to enjoy a subsidy of up to RM 50,000, interest-free
instalment plan of up to 24 months, a flexi financing scheme to cater to
different customer needs and opt for a guaranteed loan up to 95% by Sunway.
Cheah added that the
digital campaign was launched in tandem with the shift in customer behaviours
as a result of the Movement Control Order (MCO) and Sunway Property will
continue to focus on social media and online digital marketing channels to
reach out to interested buyers.
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| Sunway Serene Lake Side |
“As consumers shifted
their purchases online during the MCO, we had doubled up our customer
engagement online, interacting with our customers through virtual tours, live
chats and other digital channels. During our engagement with them, some of our
customers highlighted their concerns about uncertainty yet are increasingly
aware of the need to have well-built and well-designed homes, and the
importance of homes as safe havens as they are spending more time at home
because of the pandemic.”
“As a result of the
campaign, purchasers have snapped up RM 200 million worth of properties,
signalling to us that the demand is still strong. And for that, we have our
home purchasers to thank, for their trust in our brand,” she said.
The campaign includes
Sunway Property’s latest properties including seven developments in Klang
Valley (Sunway GEOLake Condo and Townhouse, Sunway Gandaria, Sunway Avila,
Infiniti 3, Sunway Serene and Sunway Subang), one in Ipoh (Sunway Onsen
Suites), three in Penang (Sunway Cassia Semi-D and Terrace and Sunway
Wellesley), and five in Johor (Sunway Citrine Lakehomes, Sunway Citrine
Residences, Sunway Emerald Residence, Sunway GRID Residence, and Sunway Lenang
Heights).
For more information about Sunway Property or to arrange for a personal call for a step-by-step guide for online bookings, please visit
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