The auspicious double
celebration of Tiger Beer’s 88th Anniversary and the Year of the Rat marks a
new beginning filled with abundant giveaways and promotions! So don’t miss out Double
The Huat by Tiger Beer Malaysia! A grand launch was held at Pavilion Kuala
Lumpur followed by a delectable dinner at the Grand Imperial Restaurant
recently.
CNY 2020: Double The Huat by Tiger Beer |
Before the event and
dinner, we mingled at the Tiger HUAT HUAT Bazaar. The event kicked off
with a mesmerizing lion dance performance that ignited auspiciousness – the
lions of different colours represented the brands in the HEINEKEN Malaysia
portfolio. With festive spirits at an
all-time high, Roland Bala, Managing Director of HEINEKEN Malaysia,
unveiled the grand, gilded 88 sculpture, officiating the beginning of Tiger
Beer’s Chinese New Year campaign for the Year of the Rat. The event continued
with a special performance by Tiger – Sin Chew Chinese Education Charity
Concert (CECC) artists, delighting guests.
There was also a
surprise performance as local singer-songwriter Namewee took to the
stage as part of the big reveal, performing a selection of his popular songs -
including his new Chinese New Year track, “Year of Rat” – created in
collaboration with Tiger Beer. To check out the music video, click this link.
From now until 9th of
February, be sure to check out the Tiger HUAT HUAT Bazaar located
alongside Pavilion Kuala Lumpur Connection area – an exciting first for
Tiger Beer. Shoppers can get their hands on unique handicrafts and Chinese New
Year-themed gift and exclusive merchandise from a rotating selection of
vendors. Also at the bazaar is a variety of games - including the HUAT machine
- that allow shoppers to take home Chinese New Year merchandise, but that's not
all!
A lion dance performance to usher in luck for the Year of the Rat at the Tiger CNY media launch at Pavilion KL |
The Pestle &
Mortar x Tiger Beer Chinese New Year collection will also be
available for purchase there. With eight unique designs to choose from, this
exclusive collection can be purchased from their official website,
pestlemortarclothing.com too, from 8th of January onwards. So be sure to get
your limited edition merchandise while stocks last!
The grand Tiger Beer 88 sculpture unveiled at Pavilion KL |
In addition, spending
RM188 on HEINEKEN Malaysia products in Mercato in Pavilion Kuala Lumpur will
earn you a set of limited-edition Ang Pows designed by some of Malaysia’s
hottest upcoming artists. There are eight designs to collect – with two
available every week of the campaign – so be sure to keep coming back to collect
them all!
A guest trying his hand at the Double Golden Tigers game at Pavilion KL, Connection |
Befitting a year
filled with “Double the Huat”, an abundance of festive giveaways ranging from Tiger
Beer Mahjong sets, Heineken® Poker sets and Guinness Electronic
Dice sets, to cash prizes and gold coins are up for grabs
through a range of promotions.
Until mid-February,
purchase any big bottle of selected HEINEKEN Malaysia products at participating
food courts and coffee shops to win various cash prizes and Tiger Crystal just
by checking for marked ‘Huat’ characters under the bottle caps. As for
consumers celebrating in selected bars and pubs, the premium Heineken® Ang Pows
allow for a personalized video message via QR code with the purchase of two
bottles of Heineken® 0.0, and cider fans can get their hands on delectable
Apple Fox Cider Bak Kwa upon purchasing two glasses or bottles of Apple Fox
Cider at participating bars.
You don’t even have
to leave your own home to get exclusive rewards this Chinese New Year, with a
range of great promotions on Drinkies, HEINEKEN Malaysia’s home delivery
service. In addition to getting chilled beers and ciders delivered directly to
your door, various items including the exclusive Tiger Beer Mahjong set and
Heineken® Poker set are up for grabs in Klang Valley and Penang. Check out
www.drinkies.my to find out more.
Stay tuned for even
more exciting updates to be announced, guaranteed to ‘Double your Huat’ this
Chinese New Year. For full details of all promotions, and more information on
this campaign, visit www.tiger88.my. Promotions are only open to non-Muslims
aged 21 and above.
I love when things I love collide. To randomly see Namewee on one of my fave beauty blogger posts is awesome! :D
ReplyDeleteThanks Michelle
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