Hennessy Renewal of Hope for CNY 2020

Happy Lunar New Year! As part of CNY celebrations, the world’s best-selling Cognac brand, Hennessy usher in the year of the rat - which also marks the dawn of a new 12-year-cycle in the Chinese zodiac calendar with a campaign aptly themed “Renewal of Hope” collaboration between Hennessy and renowned Chinese artist, Zhang Huan. It is to honour the beauty of nature’s perpetual cycles of renewal through distinctive artwork portraying the brand’s eaux-de-vie as a metaphor for the New Year.

Hennessy Renewal of Hope for CNY 2020

Titled “Spheres of Hope”, the artwork – which will be featured throughout the campaign and on Hennessy limited edition bottles specially designed for this New Year season takes the form of a resonant dreamscape which exudes glittering radiance and a masterful interpretation of the infinite cycle of nature.

Moët Hennessy Diageo Malaysia launched its promotional campaign for Hennessy last Friday, ushering in Chinese New Year with an abundance of luck and prosperity. From L-R: Bryan Lee, Brand Executive of Hennessy V.S & Hennessy V.S.O.P, Moët Hennessy Diageo Malaysia; Hemanth Jayaraman, Senior Brand Manager of Hennessy V.S & V.S.O.P Malaysia, Moët Hennessy Diageo Malaysia; Aurelie Lim, Marketing Director of Moët Hennessy Brands Malaysia; Thomas Bouleuc, Managing Director of Moët Hennessy Diageo Malaysia; Aiko Lee, Senior Brand Manager of X.O & RCC, Moët Hennessy Diageo Malaysia

Besides, Moët Hennessy Diageo (MHD) Malaysia also collaborated with renowned Malaysian landscape designer Lim In Chong, popularly known as Inch, to create the “Garden of Hope”. 

Hennessy also collaborated with renowned Malaysian landscape designer Lim In Chong, popularly known as Inch, to create the “Garden of Hope”. The tree installation, specially designed and built by Inch for Hennessy, is a realisation of twelve trees, holding individual coloured spheres inspired by shades of Zhang Huan’s artwork

The tree installation, specially designed and built by Inch for Hennessy, is a realization of twelve trees, holding individual coloured spheres inspired by shades of Zhang Huan’s artwork.

Hennessy Pop-Up at Plaza Arkadia

Well, you can check out and experience both Zhang Huan’s artwork and the “Garden of Hope” at Plaza Arkadia throughout the campaign duration, which will end on 8 February 2020. Huan’s artworks will also feature on Hennessy’s promotions and publicity throughout the campaign and on a microsite specially developed by Hennessy for the festivities.

Hennessy Malaysia launched its Limited Edition Chinese New Year Hennessy V.S.O.P bottle design which features renowned Chinese artist, Zhang Huan, to honour the beauty of nature’s perpetual cycles of renewal through distinctive artwork portraying the brand’s eaux-de-vie as a metaphor for the New Year.

At the microsite, you can find out more about the ongoing events, create their own New Year greetings to share on social media with friends, and play games to collect Kam points. With these points, users can redeem exclusive Hennessy bottles, free dinners and free drinks at participating restaurants and clubs.

Limited Edition Chinese New Year Offers Hennessy V.S.O.P and Hennessy X.O Ice

The “Renewal of Hope” campaign will also take on another benevolent facet which will see Hennessy fulfilling the hopes of eight people in the New Year – one from each of eight different categories - health, wealth, relationships, career, self, business, home, and travel. In the true spirit of giving back, Hennessy has specially curated a gift for each category, which will amount to a total giveaway worth RM38,888. More details about this very special initiative can be found on the microsite. Drink responsibly

For more information about Hennessy’s “Renewal of Hope” can be found on the campaign’s microsite here http://innercirclevip.club/cny2020