PUMA Spring/Summer
2020 Collection
PUMA ended the year in
absolute style by hosting an exclusive preview party for guests across the
region in Malaysia. It was held in EX8 Subang Jaya, the exclusive party
saw PUMA unveiling key collections from the upcoming Spring/Summer 2020.
PUMA Spring/Summer 2020 Collection Preview Party |
The event had PUMA’s
Southeast Asia General Manager Philippe Le-Bretton in attendance. “2019 has
been nothing short of fantastic for us as a brand and we owe it all to our fans
for providing us with such great support, growth and success. For this we are
immensely grateful and I would like to personally thank everyone in the PUMA
family, our fans, colleagues and partners for being a key part of our journey,”
stated Le-Bretton.
PUMA’s Southeast Asia General Manager Philippe Le-Bretton giving a speech |
Over the year, PUMA
has introduced a number of special concept stores throughout Southeast Asia for
different customer segments, namely sportstyle, kids and golf. PUMA also went
on to relaunch the highly successful basketball segment on a global scale.
In enabling a more
personalized and immersive experience for online shoppers, PUMA launched its
own e-commerce platform for the Malaysian and Singaporean market. The site has
gone on to quickly establish itself as the go-to place for fans looking to
enjoy exclusive releases and special promotions.
The year also saw
PUMA roll out an award-winning campaign in Southeast Asia for the women’s
segment with the PUMA Cali Travelog campaign, which was spearheaded by Kpop
star Hyolyn, being one of the most successful campaigns of the brand in
recent times.
Crowd enjoying the SS20 Preview Fashion Show |
Ramping up the
fitness and sports segment which has gained massive traction in recent years,
PUMA hosted a first-of-its-kind performance event called the “House of
Hustle”. Supported by the Ministry of Youth and Sports, the event
was part of PUMA’s initiatives to encourage everyone including those outside of
the fitness fraternity to adopt a healthier lifestyle.
PUMA Spring Summer 2020 Collection |
PUMA’s Spring/Summer
2020
PUMA previewed some
of the pieces from their upcoming Spring/Summer 2020 collection via a fashion
show. Set to be launched as early as January, members of the media, fashion
industry personalities and guests were invited to an enclosed space where
embargoed pieces were exclusively showcased.
Indonesian Rapper Tuan Tigabelas wooing the crowd with an energetic performance |
The night also saw
the crowd on their feet with performances from renowned Indonesian rapper Tuan
Tigabelas, LED light dance, and a unique performance by sports percussionists
group ‘No Noise Percussions’. This group derived their inspiration from PUMA x
First Mile’s sustainable collection as well as PUMA’s other business segments
such as football and golf. Stay tuned for an exciting Spring/Summer 2020 with
PUMA.
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