PUMA Spring Summer 2020 Collection Preview Party

PUMA Spring/Summer 2020 Collection

PUMA ended the year in absolute style by hosting an exclusive preview party for guests across the region in Malaysia. It was held in EX8 Subang Jaya, the exclusive party saw PUMA unveiling key collections from the upcoming Spring/Summer 2020.

PUMA Spring/Summer 2020 Collection Preview Party

The event had PUMA’s Southeast Asia General Manager Philippe Le-Bretton in attendance. “2019 has been nothing short of fantastic for us as a brand and we owe it all to our fans for providing us with such great support, growth and success. For this we are immensely grateful and I would like to personally thank everyone in the PUMA family, our fans, colleagues and partners for being a key part of our journey,” stated Le-Bretton.

PUMA’s Southeast Asia General Manager Philippe Le-Bretton giving a speech

  

Over the year, PUMA has introduced a number of special concept stores throughout Southeast Asia for different customer segments, namely sportstyle, kids and golf. PUMA also went on to relaunch the highly successful basketball segment on a global scale.

In enabling a more personalized and immersive experience for online shoppers, PUMA launched its own e-commerce platform for the Malaysian and Singaporean market. The site has gone on to quickly establish itself as the go-to place for fans looking to enjoy exclusive releases and special promotions.

The year also saw PUMA roll out an award-winning campaign in Southeast Asia for the women’s segment with the PUMA Cali Travelog campaign, which was spearheaded by Kpop star Hyolyn, being one of the most successful campaigns of the brand in recent times.

Crowd enjoying the SS20 Preview Fashion Show

Ramping up the fitness and sports segment which has gained massive traction in recent years, PUMA hosted a first-of-its-kind performance event called the “House of Hustle”. Supported by the Ministry of Youth and Sports, the event was part of PUMA’s initiatives to encourage everyone including those outside of the fitness fraternity to adopt a healthier lifestyle.

PUMA Spring Summer 2020 Collection

PUMA’s Spring/Summer 2020

PUMA previewed some of the pieces from their upcoming Spring/Summer 2020 collection via a fashion show. Set to be launched as early as January, members of the media, fashion industry personalities and guests were invited to an enclosed space where embargoed pieces were exclusively showcased.

Indonesian Rapper Tuan Tigabelas wooing the crowd with an energetic performance

The night also saw the crowd on their feet with performances from renowned Indonesian rapper Tuan Tigabelas, LED light dance, and a unique performance by sports percussionists group ‘No Noise Percussions’. This group derived their inspiration from PUMA x First Mile’s sustainable collection as well as PUMA’s other business segments such as football and golf. Stay tuned for an exciting Spring/Summer 2020 with PUMA.