New! Celebrity Fitness Fahrenheit88 Crossing Fitness with Street Style
Crossing Fitness with
Street Style, Celebrity Fitness Fahrenheit88 is now open! This is their 24th
club with an aim to bring fun in fitness to the heart of Kuala Lumpur. Now city
dwellers can soak in the breath-taking vista of Kuala Lumpur and stay in the
zone with the club’s fresh and inspiring environment.
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| New! Celebrity Fitness Fahrenheit88 Crossing Fitness with Street Style |
Dare To Be Bold
In conjunction with this
launch, Celebrity Fitness introduced a new campaign message; Dare To Be Bold.
Anusha Segaren, Head of Marketing for Malaysia explains “Dare to Be is a
rallying cry to all fitness enthusiasts to build up the confidence to take up any
challenge, and to embrace the freedom to be bold and fearless.”
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| Dare To Be Bold |
“To further celebrate
the unity between fitness and street culture, we embarked on a unique
collaboration with homegrown creative talents from Raffles College of Higher
Education and local street art hero, Mr. Kenji Chai. We wanted to explore their
interpretation of the brand to appeal to a young and urban demographic.”
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| Sneak Preview: Celebrity Fitness’s Athleisure Collection |
Sneak Preview:
Celebrity Fitness’s Athleisure Collection
“Fearless Together”
is a collection in collaboration with students of Raffles College of Higher
Education. This three-month project saw six teams pitching their ideas and
proposals, with the winning team showcasing their fashion line at the club
preview party.
Inspired by Celebrity
Fitness’ fun, edgy and sensational brand characteristics, the Fearless Together
collection caters for men and women who dare to be bold and fearless with their
style. The collection will be launched in 2020 and will be retailing at
selected Celebrity Fitness’ clubs and websites.
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| Celebrity Fitness Fahrenheit88 Crossing Fitness with Street Style |
Kenji Chai x
Celebrity Fitness celebrates the art of street style
Recognizing the diverse and rich heritage of Kuala Lumpur, Celebrity Fitness collaborated with
renowned home-grown graffiti artist, Kenji Chai to create a feature wall,
featuring “Chaigo” a bright turquoise dog, symbolizing persistence.
The presence of the
mural is set to energize the club’s look and feel and inspire members to
realize, they are capable of anything they put their mind to, whether in
fitness or in life.
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| Celebrity Fitness Fahrenheit88 Crossing Fitness with Street Style |
The Fahrenheit88 club is officially opened on 6 December 2019. Members can get a taste of
fun in fitness by experiencing a variety
of Celebrity Fitness’ signature programs such as Dance N’ Attitude, Fast Fit,
Floating Yoga or Playground, all available at the club. They can also choose to
take up personal training with their favorite Starmaker of choice.
The Celebrity Fitness
Fahrenheit88 Exclusive Preview Party was made possible with the support of valued
partners, Beaute Library, Lab Series, Miko Galere, Sante, Wild Kombucha and
Wolo Hotel.
For more information about Celebrity Fitness Fahrenheit88, please visit Celebrity Fitness Malaysia
Website: www.celebrityfitness.com.my
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