How Cleanliness
Affects Your Restaurant Ambiance
As a restaurant owner
you may be most concerned about how your food tastes, after all, that’s what
the critics love and it’s what will bring the customers back. Or is it? In
fact, food is not the first thing a customer will see. There are two important
tests that you have to pass within moments of a customer arriving in your
restaurant, that’s before they even look at the menu or make a decision on the
quality of your food. If you fail the first tests, you’re not going to get the
repeat business you need.
How Cleanliness Affects Your Restaurant Ambiance |
1. Appearance
As soon as a customer
walks through the door they should be greeted. This doesn’t mean pressured into
ordering. All it means is a cheerful welcome and simple instructions, these
should tell the customer whether they can seat themselves, need a reservation,
or have to order at the counter.
In return the
customer will note the cheerful demeanor and they’ll look at whether the staff
is wearing the appropriate safety workwear. This means hairnets if working with
food, clean uniforms, and even the right cleaning equipment in the toilets, kitchen utensils, dishwashers, and more.
You’ll be surprised at how many people head straight to the toilet to check out
the cleanliness of your establishment.
2. Cleanliness
That brings us nicely
to the second point, cleanliness. A dirty restaurant suggests a lack of care
both at the table and in the kitchen. That’s not going to inspire people to eat
at your establishment.
Clean floors and
tables are, a given but you also need to ensure that all the other elements of
your front of the house is clean. Pay particular attention to the nooks and crannies,
accumulated dirt in these places is a sure sign to the customer that you’re not
serious about cleanliness.
It’s a good idea to
sit in various seats around the restaurant to see where people’s eyes are
drawn, those are the spots that need to be extra clean!
How Cleanliness
Affects Ambience
When you have a clean
restaurant, customers tend to be more relaxed. Their focus will be on the food
and what others are doing. In short, they’ll be content and this will show. In
turn, other customers will reflect the same mood and this will create a
relaxed, but enjoyable atmosphere.
Don’t forget that the
cleanliness actually starts before someone enters the restaurant. The windows
and walls need to be clean, the front of the restaurant should be well lit, and
the general presentation inviting.
This should be capped
with a delightful aroma as they enter the building, there is little better at
setting the ambiance and relaxing people than the fresh aroma of food being
cooked. If you can get the sub-conscious element right then the rest will
follow naturally.
You can’t create the
ambiance artificially, it comes from contented customers. If you have the
cleanliness and staff presentation right then the only other thing is to get
the cooking right!
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